Accuracy Assessment of Keyword Monitoring Tools

The Purpose of the Methodology

Criteria for Evaluating Keyword Monitoring Tools

• Usability. The interface should be intuitive allowing even non-experts to navigate it easily. Factors like speed of operation and accessibility are important.
• Functionality. We evaluate the variety of tools that rank monitoring software offer: competitive analysis, technical audit, keyword research, clustering, link analysis.
• Cost. The price of the software should align with its functionality and the quality of technical support. You should consider pricing plans, the availability of a trial period, and the flexibility of subscription plans
• Tracking accuracy. Getting reliable data is key — it reveals your keywords' true rankings, so you can build a strategy that actually boosts your online performance.

How We Evaluate Accuracy

• Identify and select your target keywords using Google Search Console.
• Import these keywords into the Rank Tracker tool.
• Take a snapshot of your current keyword positions in Search Console.
• Create a matching snapshot in Rank Tracker.
• Analyze the differences between the two sets of positions.

Assessment Criteria

• less than 3 positions — 1 point (high accuracy).
• between 3 and 10 positions  — 0.5 points (medium accuracy).
• of more than 10 position — 0 points (low accuracy).

Why Can You Trust Us?

• Objectivity: we rely on data from Google Search Console rather than subjective observations.
• Transparency: we have developed clear assessment criteria and detailed assessment methodology.
• Equal conditions: we test all keyword monitoring tools under the same conditions (single search queries, single test date).
• Expertise: with over 11 years of SEO experience, we have developed a keen eye for what works best.