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We do not allow any paid placements and conduct only objective and independent research. In order to assess the accuracy of position tracking we used the methodology developed by the HighTime team. Learn more about our methodology

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Keyword.com

Accuracy score:
9.5
/10
Accuracy score:
9.5
/10
SEO tool for easy and accurate monitoring of keyword performance
Has pricing
Free plan
Free trial
Live demo

What is Keyword.com

Keyword.com (previously Serpbook) is a keyword tracker that delivers 96.86% accurate SEO rank tracking in Google via Spyglass Verification with daily updates from a range of devices, locations, and zip codes. Users may check how they rank via ranking dashboards, keyword APIs, and vote share tracking.
HighTime Expert opinion:
“The software provides everything you need to track keyword rankings, evaluate your performance, and see how you rank against your competitors. Plus, it's trusted by the biggest names in marketing, including Shopify, Neil Patel, and 2,000 other major clients.”
Denis Borisov
Head of SEO at HighTime

8/10

0

expert rating

10

Who Should Use It

SEO Agencies, In-house teams, Enterprise companies

Use Cases

— Website position monitoring

— Competitor review and analysis

— Keyword research

— Third-party verification of rankings

— Custom and automated reports generation

Languages

English

refined the analysis and ensured data accuracy of each tool
Founder & Growth Strategist at HighTime, Experience: 12+ years

With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.

Ask an expert →
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at the HighTime Team, Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →

Keyword.com Features

The platform is designed for marketers and agencies who require depth and precision in their SEO analysis. Discover the following key features to uncover all the opportunities and streamline your workflow.
  • On-demand updates
  • GMB (Grid My Business) local rank tracking for comparing your rank positions with your local competitors
  • Desktop and mobile tracking
  • Unlimited competitor monitoring
  • Real-time data and alerts in the Web Interface Window
  • Downloadable, exportable, and shareable reports in PDF and CSV formats
  • Full API access
  • Shareable and exportable graphs
  • Scheduled and on-demand email reports
  • White label options
  • Annotations for adding notes and context to reports
  • SERP positions and features
  • Share of Voice dashboard
  • Monthly search volume and indexed search results
  • Tag management for rank tracking segmentation
  • Integration with Google Analytics, Google Search Console, Google Looker Studio, DashThis

Screenshots of Keyword.com Interface

The visual overview of the service will guide you through its main features and interface. Here are several screenshots illustrating the essential steps when working with the tool.
No items found.

Is Keyword.com Reliable for Keyword Tracking?

We compared its keyword performance data with Google Search Console, which is a benchmark for accuracy.
The expert evaluation is made on a scale from 0 to 1 point:
  • Difference of less than 3 positions — 1 point;
  • Difference from 3 to 10 positions — 0.5 points;
  • Difference of more than 10 positions — 0 points.
The average tracking accuracy is calculated by summing the scores for 10 queries. The maximum score is 10 and the minimum score is 0.
Learn more about our methodology here.
Keyword Position in GSC Position in Keyword.com Accuracy
seo portfolio examples 1 1 1
seo portfolio sample 1 1 1
seo portfolio 2 1 1
seo specialist portfolio 1 1 1
seo portfolio template 2 2 1
content marketing portfolio examples 1 1 1
content marketing portfolio 2 2 1
website content mapping template 4 2 1
content map template 6 3 0.5
content mapping template 3 3 1
Overall accuracy score: 9.5

Advantages and Disadvantages of Using Keyword.com

Any sophisticated tool has its strenghs and limitations, which are crucial to consider. I've summarized its notable pros and cons so that you can weigh them up and decide if it's the right fit for your goals and requirements.
Pros
Cons
Pros
  • Ease of use
    The way the main page is designed is really great. It helps to navigate through the tool effortlessly as you can see everything you need just in one snap.
  • High accuracy
    Keyword.com provides daily ranking tracking with highly accurate data, which is essential for tracking SEO changes and adapting strategies instantly.
  • Mobile option
    Keywords and rankings are easy to read when checking rankings on a phone.
  • Customer support
    Many users report positive experiences with customer support that helps them troubleshoot and maximize their use of the tool.
  • Integration with other SEO tools
    There is integration with other SEO tools such as Google Analytics and Google Search Console for best rank tracking in search engines.
  • Additional free tool
    In addition to the main paid product, there is Spyglass, free Google SERP simulator and keyword position checker that helps you to see how you rank in multiple locations.
  • Local tracking
    The ability to track keywords locally is insane because with this software you can choose a specific address by selecting any point on the map.
Cons
  • High cost
    Keyword.com is quite expensive for small businesses and individuals, especially if they are just starting with SEO. 
  • Available in English only
    Users from non-English speaking countries who do not speak the language will not be able to fully understand how the software works.
  • Multiple Google Search Console accounts cannot be integrated
    Managing websites for many clients and providing them with improved insights will be much easier with this functionality.
  • Learning curve for new users
    For people who are unfamiliar with SEO tools, navigating the platform and comprehending all of its functions may initially seem a little intimidating.

Keyword.com Pricing

Review the detailed breakdown of the available plans below to find out which one suits you best.
Start Price
Pricing provided on the official website
$105
per month
  • Keyword price (per 1000/mo): 10.5¢ per keyword
  • Price: from $105/month
  • Free plan: No x
  • Free trial: 14 days
  • Discounts: 2 months free with annual payment
Rate plan information is collected from the official website.          
The cost of the plan is typically based on the number of keyword requests and their update frequency or API calls made per month. Each request corresponds to tracking one keyword for one location and device.
Plans & Pricing
  • Free Forever: $0
  • Business: starting at $4 per month and 50 keywords with weekly updates, ending at $686 per month and 5000 keywords with bi-hourly updates
  • Enterprise: custom pricing starting at 10000 keywords and ending at 100000+ keywords
  • API-Only Pricing Plan: Prices start at just $46/month (0.9¢/keyword) for 5000 keywords. Lower rates for higher keyword brackets.

Keyword.com Pricing VS Other Rank Trackers

Is the pricing competitive? You may find the answer in the table below, where I compared what this tool and other platforms offer for the price.
Keyword.com SE Ranking Wincher JaySearch
Pricing
per month
$105 $95.20 $89 $19
Number
of keywords
1000 1000 1000 1000
Cost of tracking
one keyword
10.5¢ 9.5¢ 8.9¢ 1.9¢

Keyword.com Alternatives

Logo of JaySearch, the best SpySERP alternative

JaySearch

$19 per month 1.9¢ per keyword

10

/10

Logo of JaySearch, the best SpySERP alternative

SE Ranking

from $95.20 per month 9.5¢ per keyword

9.5

/10

Logo of JaySearch, the best SpySERP alternative

Nightwatch

from $82 per month 8.2¢ per keyword

9.5

/10

Keyword.com Reviews

Do you know how you can get a powerful and trustworthy testament to a platform's effectiveness? You can read the reviews from the independent specialists who use it. Read the collected reviews below to learn whether it meets user expectations or not.
Verified Reviewer
CEO
5
/5
Reviewed
December 2021
Review Source:
Capterra

"Wonderful tool to track keyword rankings"

Pros

I have been using this wonderful tool for 9+ years, and started when it was still called Serpbook. The layout is very good compared to other tools, also for a quick check on a smartphone the keywords and rankings are readable easily. With other tools you have to scroll very far to see the actual ranking and their changes. You have multiple manual refreshes per day, which can be also automated via API calls. History graph function is very nicely coded.

Cons

No real cons, CSS shortening of keywords in mobile view could be improved, so that the full keyword is readable.

Michael W.
Founder
5
/5
Reviewed
December 2024
Review Source:
G2.com

"Best Keyword tracker for Local SEO"

What do you like best about Keyword.com?

I was amazed on how accurate and reliable this platforn has been for keyword tracking. it's easy to use and has many useful features so I don't need to look at another app. If you do SEO for clients or just for your own site you know the sky high cost of a good rank tranker. Keyword fits the budget and GETS THE JOB DONE! Review collected by and hosted on G2.com.

What do you dislike about Keyword.com?

Sorry but I have nothing negative to say. This app performs. Review collected by and hosted on G2.com.

What problems is Keyword.com solving and how is that benefiting you?

Accurate local keyword rank tracking that is not costing me a large expense.

Daniel M.
SEO Specialist
5
/5
Reviewed
December 2021
Review Source:
Software Advice

"Best Keyword Tracking too there is"

Pros

I have been using keyword.com for about 7 years now and it is one of the best tools out there for checking current positions on Google and other search engines. Over the years they have developed the tool to provide more than just a keyword ranking tool, but i can see the history graph, check rankinging in different locations/countries, backlinks and more. I love how easy they layout it, beautiful reporting, and support is amazing. I highly recomment this tool to anyone.

Cons

Never had any complaints with them so far. Customer service is exceptional

Kanathe V.
Digital Marketing Specialist
4
/5
Reviewed
October 2025
Review Source:
G2.com

"Accurate, Simple, and Dependable SEO Tracking Solution"

What do you like best about Keyword.com?

What I really like about Keyword.com is how simple and accurate it is. The dashboard is super clean and easy to use .I can quickly see how my keywords are performing across different search engines and locations. The daily ranking updates and competitor tracking help me stay on top of changes without having to dig through complicated data. I also love how easy it is to share reports with clients .it saves a ton of time and keeps everyone on the same page. Overall, it’s reliable, fast, and just makes SEO tracking feel effortless. Review collected by and hosted on G2.com.

What do you dislike about Keyword.com?

While Keyword.com is great for tracking rankings, I’ve noticed a few areas that could be improved. Sometimes the data refresh takes a little longer than expected, and the pricing can feel a bit high if you’re managing multiple projects or clients. I also wish there were more in-depth analytics and integration options with tools like Google Analytics or Search Console. Overall though, these are small drawbacks compared to how reliable the platform is for rank tracking. Review collected by and hosted on G2.com.

What problems is Keyword.com solving and how is that benefiting you?

Keyword.com helps me track keyword rankings accurately without spending hours checking results manually. It gives a clear picture of how my SEO efforts are performing across different search engines and locations. The daily updates and ranking history make it easy to spot trends, identify what’s working, and adjust strategies quickly. It also saves a lot of time when sharing reports with clients — everything is automated and easy to understand. Overall, it simplifies keyword tracking, improves reporting efficiency, and helps me make smarter SEO decisions faster.

Jamieson W.
Marketing and Advertising Director
5
/5
Reviewed
December 2022
Review Source:
Capterra

"Top-Notch Keyword Tracking Tool"

Overall

Our company has been using Keyword.com since it was called SERPbook.com. It's a solid keyword tracking tool with all the essentially functionality you would expect from a tracking tool. Highly recommend for large agencies working with multiple clients.

Pros

Ability to create individual projects for each website for organizational purposes- Accurate keyword tracking- Organic and Local tracking + mobile and desktop options- Shareable links for clients- Historical SERP tracking- Historical rank tracking and graphs- Annotations on ranking graphs- Ability to set specific geographic location such as city or zip code for keyword rankings- Ability to embed keyword reports via iframe or download as a pdf- Import and exporting via csv

Cons

No cons. Been very happy with the tool for years now. Hope to see continued innovation and new features roll out.

refined the analysis and ensured data accuracy of each tool
Founder & Growth Strategist at HighTime, Experience: 12+ years

With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.

Ask an expert →
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at the HighTime Team, Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →
refined the analysis and ensured data accuracy of each tool
Founder & Growth Strategist at HighTime
Experience: 12+ years

With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.

Ask an expert →
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at HighTime
Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →
Need 100% accurate rank tracking?

Connect your Google Search Console with JaySearch!

Start for free →

Accuracy Assessment of Keyword Monitoring Tools

Accuracy is crucial in position monitoring, so we've developed a methodology that prioritizes assessing the precision of each instrument.

The Purpose of the Methodology

Website ranking monitoring in search engines is a key aspect of SEO analytics. It enables specialists to track keyword performance and evaluate its visibility trends.
Rank monitoring software simplifies this process through automation allowing you to customize regular reports and receive notifications of ranking changes. However, the results of such tools are often inconsistent and vary significantly from Google Search Console data, raising concerns about its reliability. 
We have developed an objective methodology to evaluate the accuracy of rank monitoring tools. Our goal is to help SEO specialists and digital marketers choose the most reliable SEO tool.

Criteria for Evaluating Keyword Monitoring Tools

Website ranking monitoring in search engines is a key aspect of SEO analytics. It enables specialists to track keyword performance and evaluate its visibility trends.

How We Evaluate Accuracy

To evaluate the accuracy of keyword monitoring tools, we compare their data with Google Search Console results.
Testing stages are the following:
The position data in the GSC was assumed to be initially accurate (100%).

Assessment Criteria

Each keyword is rated on a scale of 0 to 1 point with difference:
The final rank monitoring software accuracy score is calculated as the sum of the scores for 10 keywords. The maximum score is 10 and the minimum score is 0.

Why Can You Trust Us?

We regularly update our evaluations to reflect changes in search engine algorithms and SEO software.
If you have any questions about the methodology or suggestions for improvement, we would love to hear from you!