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15 Best Rank Tracking Tools for 2025: Find Your Perfect SEO Software in Minutes

We, SEO specialists, can’t afford to work in the dark, can we? We must use the top rank trackers that provide real-time data. In this article, I’ve thoroughly reviewed the best options so that you can easily choose the most suitable SEO software and improve your website’s performance.
Marketers, SEO specialists, Heads of SEO, Heads of marketing, website owners, and all other professionals passionate about SEO
Updated:
September 8, 2025
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Marketers, SEO specialists, Heads of SEO, Heads of marketing, website owners, and all other professionals passionate about SEO
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Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)
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Illustration of the best keyword tracking software for monitoring SEO performance
Explore the best keyword rank tracker software and find the right tool to boost website performance

Don’t you think that working in SEO is like competing in a ruthless arms race? You have to constantly improve what you are doing without knowing what the opposition is up to, and the rules can change at any time. But there’s one secret that may help you stay one step ahead of your competition. That’s the best rank trackers which provide accurate and reliable data. 

As an SEO specialist, I have sifted through vast amounts of information about rank tracking tools looking for small nuggets of gold. The goalposts are always moving in the world of search, and the best rank tracker tools have to move with them. This article will let you know which of them actually do.

What is a Rank Tracker and Why You Need One?

A rank tracker is an SEO tool that monitors a website’s performance in search engine results for certain search terms and keywords. 

You could do this manually, but that wouldn’t provide much in the way of useful information. The results you see when you run a search are partly based on your location and previous search history, and different websites could show up if somebody else entered the same keyword or search term. The top rank trackers account for this and level the playing field, and they will let you know how your site performs no matter who is doing the searching.

A recent analysis of online behavior revealed the top organic search result gets almost 40% of the clicks. The fourth result only gets about 7% of the clicks.

You need a rank tracker because the top of a search results page is very valuable real estate indeed. 

If the information and advice you get from a ranking tool moves your website just one place further up the search results page, your click-through rate could double. Here are some of the ways that a quality rank tracker could improve your online results.

  • A rank tracker will monitor your keywords: A rank tracking tool will tell you how your website is performing for various search terms and keywords. It will also let you know when your ranking changes.
  • A rank tracker can spot trends: These tools analyze search results to look for trends. When a website moves up or down the search results page, ranking software takes a peek under the hood to find out why.
  • A rank tracker will alert you when things change: You’ll never be the last to find out about an algorithm change if you use a rank checker to monitor your website. If the search landscape shifts or your site’s ranking slips, a tracking tool will send an email to alert you.
  • A rank tracker will make suggestions: Search habits evolve over time, and today’s hot keyword could be far less popular tomorrow. The best rank tracking software keeps track of these changes, and it will suggest new keywords and search terms to keep you one step ahead.
  • A rank tracker will provide useful information: The crucial information you need to boost your website’s performance could be buried in pages of analytical data. Ranking tools can process facts and figures incredibly quickly and without getting bored, and they will give you the information you need without any background noise.

What Kind of Rank Tracking Tools are There?

There is a dizzying array of SEO software available, so finding the right tool for your particular situation could be a challenge. To help you narrow down your search, I've broken the available options down into categories. The most common types of rank tracking tools are:

  • Cloud-based rank trackers: You won’t have to worry about installation headaches if you choose this type of rank tracker, and the software will be updated regularly. You’ll also be able to access your data from any connected device
  • Desktop rank trackers: This kind of tracker will have to be installed, but you’ll sleep peacefully at night knowing that your data is stored safely on your computer and nowhere else. You also won’t need an internet connection to access your data.
  • Free trackers: If you have only a small number of keywords to monitor and only need basic metrics, a free tracker could be a good choice.
  • Paid trackers: You’ll have to pay a monthly subscription to use one of these trackers, but you’ll get a lot for your money. Paid trackers can monitor as many keywords as you need, and their advanced features will provide you with valuable information and advice.
  • Local SEO trackers: If you are hoping to attract website visitors from a specific location, a local SEO tracker could provide you with detailed information about searches based on language and location.
  • Agency-focused trackers: Digital marketing agencies use these trackers because they have additional features that are designed to improve client management and team collaboration.
  • Enterprise level trackers: These are the trackers large organizations use. They are scalable, and they can handle thousands of keywords.

How to Select the Best Rank Tracking Software?

You’ve probably figured out by now that a rank tracker is a tool that every SEO specialist needs, so how do you choose the best one? You’ll want a tool that fits your needs and isn’t packed with features that you’ll never use, but trackers all look much the same at first glance. Here are some of the criteria that I use to separate the wheat from the chaff:

  • Data accuracy and freshness: The information you get from your tracking tool will only be useful if it’s accurate and relevant. This means you’ll need a tool that can adjust to algorithm changes and identify developing trends quickly.
  • Keyword capacity and tracking limits: Free trackers can only monitor a few keywords, enterprise trackers have almost limitless capabilities and most paid trackers fall somewhere in the middle. If you don’t want to outgrow your tracker, you should consider your future as well as your present needs.
  • Reporting features: The best rank trackers will send you reports about your keyword rankings automatically. It should also notify you if your ranking drops.
  • Suggestions and recommendations: The best SEO rank tracking software will give you recommendations like keyword suggestions that you can use to improve your website’s performance.
  • AI implementation: Search engines once ruled the online world, but AI platforms like ChatGPT are now giving them a run for their money. That’s why you should look for a tracking tool that can optimize your website for AI as well as traditional organic searches.
  • Price: The search engine rankings software you choose will have to fit your budget, and you would be wise to read the fine print. Some trackers that seem affordable can become quite expensive when you start adding keywords.
  • Customer service: If you run into problems with your ranking tracker or need help to use its features, you don’t want to be waiting hours or even days for help. Look for a tool with an experienced team behind it and a track record of good customer service.

The Best Rank Tracking Tools

Now that you know what to look for in a top rank tracker, let’s take a look at some of your available options. We’ll take a look at each of them in more detail in a moment, but first let’s take a birds-eye view of how they compare.

Tool Good For Pros and Cons Pricing
1. JaySearch
  • SEOs
  • Head of SEOs
  • Website owners
  • Consultants
Pros:
  • Data accuracy
  • Daily position updates
  • SEO insights
  • Affordable

 

Cons:

  • Limitations in the free plan
  • Lacks some advanced features
  • Limited scalability
Starter — Free

Growth — $19/month

2. Ahrefs
  • SEOs
  • Data analysts
  • Mid-size organizations
  • Digital agencies
Pros:
  • Daily ranking updates
  • Data Updates
  • Detailed analytics

 

Cons:

  • Expensive
  • Add-on fees can drive up price
  • Confusing interface
Lite — $129/month

Standard — $249/month

Advanced — $449/month

3. AccuRanker
  • Enterprise-level companies
  • SEO agencies
  • YouTube channels
  • International organizations
Pros:
  • Automated reporting
  • Easy to set up
  • Global search analysis

 

Cons:

  • Steep learning curve
  • Expensive
  • Has features a local business will not use
14-day trial — Free

Monthly — $116/month

Yearly — $129/month

4. Nightwatch
  • SEOs
  • Local businesses
  • Website owners
  • Digital agencies
Pros:
  • Intuitive interface
  • Backlink monitoring and website audit features
  • Keyword recommendations

 

Cons:

  • Cloud-based
  • Adding keywords increases price
  • Offshore support
14-day trial — Free

Monthly 250 keywords — $39/month

Yearly 250 keywords — $32/month

5. SE Ranking
  • SEOs
  • Large organizations
  • SEO agencies
  • Social media consultants
Pros:
  • Tracks maps results
  • White label branding available
  • Provides content scores

 

Cons:

  • Inexpensive plans have limited features
  • Difficult to use
  • Not the best solution for startups or small businesses
Essential — $52/month

Pro — $95.20/month

Business — $207.20/month

6. Wincher
  • SEOs
  • Small and medium-size businesses
  • Website owners
  • SEO analysts
Pros:
  • Comprehensive reports
  • Customizable
  • Provides historical data

 

Cons:

  • No link management feature
  • Does not provide keyword difficulty scores
  • Does not track related keywords
Basic — $49/month

Standard — $89/month

Professional — $319/month

7. SEMrush
  • SEOs
  • Enterprise organizations
  • Large digital agencies
  • International companies
Pros:
  • Daily, weekly or monthly email reports
  • Analyzes search intent
  • Long list of features

 

Cons:

  • Difficult to setup
  • Users have to choose between mobile and desktop tracking
  • Plans must be paid annually
Pro — $117.33/month

Guru — $208.33/month

Business — $416.66/month

8. Mangools
  • SEOs
  • Head of SEOs
  • Website owners
  • Consultants
Pros:
  • Automatic ranking alerts
  • Easy to use
  • Affordable

 

Cons:

  • Users can only poll Google results
  • Limited keywords included in less expensive plans
  • Reports are only available online
Entry — $29.90/month

Basic — $44.90/month

Agency — $89.90/month

9. Google Search Console
  • SEOs
  • Small companies
  • Website owners
  • Home businesses
Pros:
  • Free
  • Numerous tutorials online
  • Detailed analytics

 

Cons:

  • Must use filters to exclude paid search data
  • Limited support
  • Lacks advanced features
Free
10. Ranktracker
  • SEOs
  • Digital marketers
  • YouTube channels
  • Social media consultants
Pros:
  • Web auditing and keyword research features
  • Keyword tracking for mobile and desktop devices
  • Monitors all major search engines

 

Cons:

  • Outdated interface
  • Basic plan only provides data about two competitors
  • Lacks some advanced features
Starter — $14/month

Double Data — $34.41/month

Quad Data — $63.58/month

Hex Data — $121.91/month

11. Moz
  • SEOs
  • Small and medium-size organizations
  • Online retailers
  • SEO consultants
Pros:
  • Custom reports
  • Flexible reporting system
  • Side-by-side competitor comparisons

 

Cons:

  • Does not detect broken outbound links
  • Reporting limits
  • No phone support
Starter — $49/month

Standard — $99/month

Medium — $179/month

Large — $299/month

12. Advanced Web Ranking
  • SEOs
  • Digital marketers
  • Large businesses and agencies
  • Consultants
Pros:
  • Accurate data
  • Customizable reports
  • Custom dynamic interfaces

 

Cons:

  • Cloud-based only
  • Lacks page optimization feature
  • Does not offer backlink profiling
Pro — $99/month

Agency — $199/month

Enterprise — $499/month

Custom — $700/month

13. SEO PowerSuite
  • SEOs
  • Digital marketers
  • Website owners
  • SEO consultants
Pros:
  • Easy to use
  • Customizable report templates
  • Track unlimited keywords

 

Cons:

  • Free plan has many limitations
  • Must be installed on a desktop
  • Steep learning curve
Lifetime Evaluation — Free

Professional — $29.10/month

Enterprise — $49.95/month

Max + — $74.95/month

14. RankWatch
  • SEOs
  • Website owners
  • Digital marketing agencies
  • Consultants
Pros:
  • Straightforward interface
  • White label branding available
  • Comprehensive website audit

 

Cons:

  • No report scheduling option
  • Reports must be downloaded
  • Lacks some advanced features
Medium — $29/month

Large — $99/month

Extra Large — $449/month

Custom — From $25/month

15. SpySERP
  • SEOs
  • Small organizations
  • Website owners
  • Home businesses
Pros:
  • Comprehensive competitor analysis
  • Global and local rank tracking
  • Affordable

 

Cons:

  • Free plan only includes 5 keywords
  • No real-time data
  • Does not provide deep search analysis
Limited — Free

Pro 10K — $9/month

Enterprise — Custom pricing

Screenshot of JaySearch interface, one of the best seo rank tracking software
JaySearch is a great tool to get the most accurate information about website positions

JaySearch is fast becoming a rank tracking favorite with SEO consultants and website owners alike because it is extremely accurate, provides a wealth of useful information and is easy to use. The Google Search Console is the most reliable source of ranking data, but accessing the information is a tedious and involved process because users have to enter each keyword separately and can’t save their filters. The experienced team at JaySearch has solved that problem. I can classify JaySearch as one of the best rank trackers because with its help you can quickly evaluate your website’s performance in organic searches, create comparison reports for keywords, pages, devices and countries and perform monthly audits to keep track of your SEO performance.

I can classify JaySearch as one of the best tools because

JaySearch Main Features

As befits best rank tracker tools, JaySearch does a lot more than tell you how your keywords are performing. Here are some of JaySearch’s most useful features:

  • Ranking history feature: JaySearch lets you review up to 480 days of ranking history to identify trends and find opportunities.
  • One-click performance metrics: With JaySearch, you can share keyword performance metrics with your team or clients with a single click.
  • Insights feature: The JaySearch SEO insights feature will let you know about keywords and search terms that could boost your site’s performance.
  • SEO consultations: Even users who choose the free plan are given up to two hours of SEO consultations each week. If you are new to SEO or don’t have time to keep up with the latest developments in the field, these consultations can be life savers.

JaySearch Pros and Cons

Advantages Disadvantages
  • Google Search Console daya ensures accuracy
  • All users have access to weekly SEO consultations
  • SEO insights feature provides keyword recommendations
  • Users can access up to 480 days of ranking history
  • The free plan only includes 25 keywords
  • Some advanced rank tracking features are absent
  • Scalability options are limited

JaySearch Pricing

The free JaySearch Starter package would be a great option if you only have one project to manage. It includes 25 keywords, 10 pages, two filter options and seven days of ranking history. If you upgrade to the Growth package for $19 per month, you’ll get 10,000 keywords, 1,000 pages, 480 days of ranking history and unlimited filters. That’s quite a deal.

I think JaySearch could be the best rank tracker tool for people who don't have time to waste because it’s very affordable and you can be up and running in a matter of minutes. It may lack some of the features that you’ll find on more expensive trackers, but it will give you everything you need and then some.

2. Ahrefs

The user interface of the Ahrefs tool for keyword rank tracking
See what Ahrefs looks like inside in this screenshot highlighting the key features of its interface

Ahrefs has been helping website owners to climb up the organic search rankings since 2010, and it’s one of the top rank trackers currently available. Ahrefs gets its data from the Google Search Console, but it works with all of the major search engines. Making the most out of the information you get from a rank tracker can be difficult because there is so much data to pore over, but Ahrefs makes it easy with visually engaging reports that use colorful graphs to convey important points.

Ahrefs Main Features

The most notable Ahrefs features include:

  • Numerous filtering options: Ahrefs stands out with a long list of filtering options that let you create reports with just the information you need.
  • Scheduled scans: Many rank trackers have an automated scan feature, but Ahrefs lets you set the schedule.
  • International keyword monitoring: Ahrefs can monitor keywords in 190 countries.
  • Website comparisons: Ahrefs can compare your website with your competitors, which could open up opportunities that would otherwise have been missed.

Ahrefs Pros and Cons

Advantages Disadvantages
  • Accurate data from Google Search Console
  • Visually engaging reports
  • Automated website performance scans
  • Prices start at $129 per month
  • Some of the most useful features are expensive add-ons
  • Basic webmaster tools package is limited

Ahrefs Pricing

Ahrefs does not offer a free trial, but you can sign up without paying and get access to some basic SEO tools. A starting price of $129 per month makes Ahrefs an expensive option, and costly add-ons can drive the price up even further.

If you want accurate data that’s updated regularly and don’t mind paying a premium price, Ahrefs could be the ranking tracker you’re looking for. I think there are other trackers that offer just as much for far less.

Screenshot of the Accuranker main page showing its main functions for SEO professionals
Get a glimpse of AccuRanker’s most important functions as an SEO software

AccuRanker is a popular option among vloggers because it tracks YouTube channels as well as websites. AccuRanker draws data from Adobe analytics and Looker Studio as well as Google Search Console, so it may catch trends that other trackers miss. AccuRanker also scores points for offering support via phone, email and live chat.

AccuRanker Main Features

Here are a couple of AccuRankers standout features:

  • Customized reports: You won’t waste time pulling data manually if you use AccuRanker because this tracker creates customized reports automatically.
  • Blistering speed: What makes AccuRanker one of the best rank trackers is its speed. AccuRanker’s makers claim that it’s the fastest ranking tracker on the market, and I tend to agree.

AccuRanker Pros and Cons

Advantages Disadvantages
  • Automated custom reports
  • Ranks YouTube channels
  • Delivers information fast
  • Expensive
  • Cumbersome interface
  • Offers features that few will use

AccuRanker Pricing

You won’t have to provide payment details to take advantage of the AccuRanker 14-day free trial, but prices start at $129 per month for those who decide to stick around. The basic package includes 1,000 keywords, so it’s all most users need.

AccuRanker is a great choice for vloggers, but I find its interface to be a little outdated and cumbersome. AccuRanker offers some of the best keyword tracking software on the market, but you can expect a steep learning curve if you sign up.

The Nightwatch interface showing its visual reporting with critical SEO metrics
Nightwatch’s reporting dashboard in action. A look at its interface with SEO reports featuring charts and graphs for rank tracking

The best keyword rank tracker software is easy to use, and that’s an area where Nightwatch shines. Just typing a URL into the interface will get you a list of keyword suggestions, and it doesn’t get much easier than that. Nightwatch also helps its users to get the most out of the data it provides with reports featuring colorful charts and graphs.

Nightwatch Main Features

Nightwatch’s long feature list includes:

  • Backlink monitoring: This tracker analyzes backlinks and rates their quality.
  • Competitor insights: This feature will let you know what your competition is up to.
  • Website audits: Nightwatch will audit your website to look for broken links and other issues that could affect performance.
  • Local search accuracy: Nightwatch is known for providing very accurate local search information because it accesses every Google Data center in the world.

Nightwatch Pros and Cons

Advantages Disadvantages
  • Extremely accurate local search rankings
  • Very easy to use
  • Includes features that cost extra with some other trackers
  • Cloud-based
  • Adding keywords can drive the price up
  • Offshore support can be disappointing

Nightwatch Pricing

Nightwatch offers a 14-day free trial, and those who decide to sign up pay a monthly price based on the number of keywords they need. The basic package costs $32 per month and includes 250 keywords. If you need 1,000 keywords, you’ll pay $82 per month.

I like ranking tools that are easy to use, so I’m a big fan of Nightwatch. This tracker’s biggest drawback is its hit-and-miss support. Software companies that offer great features at attractive prices often save money by skimping on customer service, and that seems to be the case with Nightwatch.

The main page of one of the best rank tracking software online by SE Ranking
Take a look at the main page of the SE Ranking tool. It highlights its exceptional features for SEO experts

SE Ranking is popular with local business owners because it tracks maps results as well as organic search rankings. Its white label branding option also makes it a big hit with digital marketing agencies. Many SEO professionals think this is the best rank tracker software on the market because it’s packed with features and relatively affordable.

SE Ranking Main Features

SE Ranking is a popular rank tracker because it offers features like:

  • Local search results: SE ranking covers every base with results from all of the major search engines plus YouTube.
  • Maps and rich snippets rankings:  This software tracks maps results and rich snippet performance as well as organic search rankings.
  • Desktop and mobile reports: You’ll see the big picture with SE Ranking because you’ll have separate performance reports for desktop and mobile devices.
  • Competitor comparisons: SE Ranking will let you know how your website stacks up against up to 20 competitors.

SE Ranking Pros and Cons

Advantages Disadvantages
  • Tracks maps and YouTube results
  • Excellent competitive analysis tool
  • Feature packed
  • Basic package lacks important features like AI research
  • Can be difficult to use
  • Limited pay-per-click features

SE Ranking Pricing

SE Ranking is another tracker that offers a 14-day free trial. When the trial is over, prices start at $52 per month for the Essential package. This package includes 500 keywords, five projects and one manager’s seat. If you want features like AI research and Looker Studio integration, you’ll have to pay at least $95.20 per month.

SE Ranking is a good choice for large organizations that need a lot of features and can afford a hefty price tag. The Essential package looks like a good deal at first glance, but other trackers offer similar features for a lot less.

6. Wincher

Screenshot of Wincher’s main page displaying its easy to use interface
Wincher’s main page showcases its colourful and intuitive dashboard, which is also the reason why it's among the best rank tracking software

Some of the best ranking trackers are let down by confusing and outdated dashboards, but Wincher bucks this trend with a clean and simple interface that’s easy on the eye and easy to use. All of the information you need is right there in front of you, and you can create custom reports with just a few clicks. This tracker doesn’t score keywords, but it handles most other tasks with aplomb.

Wincher Main Features

Wincher’s standout features include:

  • Historical data analysis: Wincher can provide up to six months of historical data.
  • Keyword Identifier: This feature finds keywords that your competitors are not using.
  • Comprehensive data: Wincher pulls information from more than 100,000 locations in 180 countries, and its database is updated daily.
  • Prompt notifications: Timely notifications will let you know right away if your website’s rankings start to slip.

Wincher Pros and Cons

Advantages Disadvantages
  • Clean and simple interface
  • Keyword suggestions
  • Customizable reports
  • No keyword scoring feature
  • Premium packages are expensive
  • Does not offer link management

Wincher Pricing

You can try Wincher for free, but you'll only have seven days to evaluate the software. After that, you can choose packages that start at $49 per month. The basic package includes 500 keywords and 10 websites, but some useful features like link management are missing.

I like Wincher because it keeps tabs on the competition and gives a heads-up when opportunity knocks. I also love the clean and simple interface. The biggest disappointment is the lack of features that should be included at this price point.

7. SEMrush

Screenshot of the SEMrush marketing platform’s interface displaying its key features
SEMrush main page screenshot highlighting such outstanding features as Local SEO and AI-powered insights

All ranking trackers analyze keywords, but SEMrush goes one step further and delves into search intent. Was the internet user who saw your website gathering information, or were they looking to buy? This is very useful information to have, and it could explain why SEMrush packages start at $117.33 per month.

SEMrush Main Features

SEMrush justifies its high price with a feature list that includes:

  • Backlink checks: The SEMrush backlink checker is fast and works flawlessly.
  • On-page analysis: This rank tracker checks your content as well as your search results.
  • Website audits: The SEMrush website audit feature is included in all paid plans.
  • AI tracking: This feature is only available in the Guru and Business packages.

SEMrush Pros and Cons

Advantages Disadvantages
  • Search intent analysis
  • Automatic email reports
  • Local SEO feature
  • Expensive
  • Can't check desktop and mobile rankings simultaneously
  • Plans are billed annually

SEMrush Pricing

You can try SEMrush for free, but you won't find useful features like historical data and AI tracking in the basic package. You'll have to pay more than $200 for those features, and that's a big ask. Large organizations swear by SEMrush, but it may be a bit too pricey for small and medium-size companies.

Impressive features and standout performance make SEMrush a good fit for large companies with deep pockets, but more than $100 per month for a package that lacks features other trackers offer for free would have me looking elsewhere.

The minimal and modern homepage of the Mangools website
Discover why SERP Watcher by Mangools is the best seo rank tracking software. This screenshot introduces its clean homepage designed for simplicity

SERP Watcher by Mangools is one of the best SEO rank tracking tools if you are looking for basic features at an affordable price. SERP Watcher will only give you information about Google results, but that’s not really a problem because the “Big G” dominates the search landscape. There are a few other nitpicks, but SERP Watcher is a pretty robust tracker and excellent value for money.

Mangools Main Features

Mangools has included features in SERP Watcher that trackers costing far more lack. They include: 

  • Estimated visits feature: All rank trackers will let you know how your website is performing, but Mangools will tell you how many clicks each of your keywords are providing.
  • Daily updates: The Mangools database is updated every day.
  • Simplicity: Mangools interface is intuitive and easy to use, so it’s a great choice for SEO novices.

Mangools Pros and Cons

Advantages >Disadvantages
  • Very easy to use
  • Estimated visits tool
  • Updated daily
  • Only provides information about Google search results
  • Basic plan only includes 100 keywords
  • Online reports only

Mangools Pricing

Mangools doesn't offer a free trial in the traditional sense, but you can check 15 of your keywords and five of your competitors' search terms without paying. Mangools packages run from $29.90 to $89.90 per month, and even the basic package includes keyword suggestions, site analysis and unlimited domains.

If bang for the buck was the only criteria, Mangools would be one of the best ranking tracking software solutions on the market. A few other ranking trackers offer more for less, but SERP Watcher is still a pretty good deal.

Screenshot of the Google Search Console interface showing its features proves its value as a best rank tracker tool
A look inside Google Search Console, a worthwhile free SEO staple

Google is the king of online search, and its Search Console and analytical tools are free to anyone with a website. Google doesn't offer much in the way of customer support for its free services, but there are countless tutorials online that could help you if you run into problems.

Google Search Console Main Features

Google dominates the online search space, and its rank tracker has useful features like:

  • Affordability: You won’t have to reach for a debit or credit card to use the Google Search Console.
  • Accuracy: There’s a reason why some of the best search engine ranking tools pull their data from the Google Search Console.
  • Real-time updates: You won't get notifications or other advanced features from the Google Search Console, but you will get reliable information that's updated in real time.

Google Search Console Pros and Cons

Advantages Disadvantages
  • It's free
  • Provides the most accurate information available
  • Data updated in real time
  • Lacks advanced features
  • Only provides information about Google searches
  • Few customer support options

Google Search Console Pricing

Other rank tracking tools are able to charge money for the information they pull from the Google Search Console because they add useful features. Google doesn't offer advanced features, but you won't have to pay a penny for what it does provide.

I love the Google Search Console because it gives beginners a way to get a taste of rank tracking without taking any risks or spending any money. You'll probably outgrow the Google Search Console fairly quickly, but it's a great place to start.

The homepage of the Rank tracker website showing that it’s a favourite of internationally renowned companies
The Ranktracker homepage emphasizing it’s trusted by the world’s leading brands

Local businesses and the SEO specialists who work with them love Ranktracker. That’s because it does a great job of tracking the Google business profiles that appear at the top of organic results pages when people include locations or phrases like “near me” in their search requests. Ranktracker will let you know how your website performs in both desktop and mobile device searches, and it has a very user-friendly dashboard.

Ranktracker Main Features

Ranktracker has all of the basic features you would expect from software in this price range. These features include:

  • Local search results: Companies that draw their customers from a few zip codes love Ranktracker because it provides excellent maps and local search results.
  • Tracks all major search engines: Ranktracker provides information about Bing and Yahoo search results.
  • Competitive analysis: With Ranktracker, you’ll see how your website is performing, and you’ll also be able to keep an eye on your competitors.

Ranktracker Pros and Cons

Advantages Disadvantages
  • Google business profile tracking
  • Rankings for desktop and mobile searches
  • Affordable
  • Interface looks outdated
  • Basic plan only provides information about two competitors
  • Lacks some advanced features

Ranktracker Pricing

Ranktracker does not offer a free trial, but you can use all of the packages without paying for five months. You'll have to provide payment details to take advantage of that offer, but it's still a pretty good deal.

I think Ranktracker is one of the best online rank trackers because it offers a lot of useful features for a very attractive price. It's a great solution for local businesses, and it provides rankings for all of the major search engines.

11. Moz

Moz homepage illustrating its merits: it has AI-driven features and it lets you measure traffic
See the Moz homepage which draws attention to its AI-powered SEO features used to get meaningful results

Climbing up the search rankings only pays off if it generates clicks. Not all rank trackers measure traffic, but Moz does. Moz will tell you how many visitors your keywords are sending to your website, and its interface will show you how your site stacks up against the competition. Moz also integrates seamlessly with platforms like WordPress and HubSpot.

Moz Main Features

Moz will help you to boost your search rankings with a feature list that includes:

  • Broken link detector: Website problems like broken links and unwanted redirects can hamper your search performance. Moz will identify these issues and notify you about them.
  • Brand authority scores: A Moz brand identity score will let you know how people view your website and what it offers.
  • AI search results: AI searches are becoming more popular every day. Moz will let you know how often your site appears when searches are run on AI platforms.

Moz Pros and Cons

Advantages Disadvantages
  • Side-by-side competitor comparisons
  • AI search tracking
  • Website crawl tool
  • Email and live chat are the only support options
  • Reporting limits
  • Limited keyword database

Moz Pricing

Moz plans start at $49 per month, but you can save $10 per month if you pay for a year upfront. The Starter plan will allow you to check 20,000 pages per month, but all of those pages have to be on the same website. If you want to check more websites, you will need a more expensive plan.

Many rank trackers have competitor analysis tools, but the information isn’t always presented in a way that makes strengths or shortcomings clear. I like Moz because its side-by-side comparisons cut right to the chase.

The user interface of Advanced Web Ranking showing its clean layout with graphs and charts
Explore the Advanced Web Ranking interface designed for clarity, with colourful graphs and important metrics

Advanced Web Ranking has been monitoring organic search results for more than 20 years. This is an expensive and powerful tool that's used by large organizations and digital marketing agencies, so it may not be the best choice for SEO novices.

Advanced Web Ranking Main Features

Enterprise organizations use Advanced Web Ranking because it offers features like:

  • Broad spectrum results: Advanced Web Ranking provides information about all of the major search engines plus YouTube and Amazon.
  • AI reporting: Organizations that want to stay one step ahead of the competition consider Advanced Web Ranking the best rank tracker tool because it provides detailed AI search data.
  • Custom dynamic interfaces: Advanced Web Ranking Pro subscribers get predefined dashboards, but those who opt for the Agency or Enterprise packages can create custom dynamic interfaces.

Advanced Web Ranking Pros and Cons

Advantages Disadvantages
  • Advanced AI and reporting features
  • Dynamic custom dashboards
  • Premium packages offer 1-hour updates
  • Cloud-based solution
  • Expensive
  • No backlink profiling feature

Advanced Web Ranking Pricing

Advanced Web Ranking is free to evaluate for 30 days. Packages start at $99, but you won't get all of the tool's advanced features for that price. The basic Pro package only provides SEO forecasting for one project, and it doesn't have local search volumes.

If you are new to SEO or run a local business, I would suggest looking for a more affordable tracking tool than Advanced Web Ranking. This rank tracker is made for large organizations with big budgets, and many of its features would be of little use to a small or medium-size business.

The clear and well-organised interface of SEO PowerSuite
The view of SEO PowerSuite intuitive interface illustrates its clutter-free layout and tools that make website optimization tasks a piece of cake

Most of the best Google rank trackers are cloud-based solutions, but SEO PowerSuite is still software that has to be installed on a computer. This tracker has impressive automation features, so you won't have to waste time filling in templates to get the information you want.

SEO PowerSuite Main Features

SEO PowerSuite touts its free plan, but you'll have to spend some money to get features like:

  • Advanced automation: This feature will let you spend less time selecting data fields and more time analyzing your website’s performance.
  • Keyword recommendations: SEO PowerSuite will provide you with keyword recommendations if you choose a paid plan.
  • Comprehensive analysis: SEO PowerSuite tracks all of the major search engines plus YouTube. Even subscribers who choose the free plan get this feature.
  • Customizable dashboards and reports: Use this feature to analyze only the information that you’re interested in.

SEO PowerSuite Pros and Cons

Advantages Disadvantages
  • Unlimited keyword tracking
  • Huge keyword database
  • Customizable report templates
  • Free plan is very limited
  • Must be installed on a computer
  • Subscriptions must be paid annually

SEO PowerSuite Pricing

SEO PowerSuite offers a free package, but few would find it very useful. You can only work on one project if you choose the free option, and you won't be able to save your progress or your rankings. Paid packages start at $29 per month and include features like historical data, website audits and competition monitoring.

If you are looking for a free rank tracking tool, there are better options out there than SEO PowerSuite. The paid packages are a different story. They are pretty affordable, but you have to pay for an entire year upfront.

14. RankWatch

The RankWatch homepage, which features tools and companies using the platform
The homepage of RankWatch looks modern and presents its features as an all-in-one SEO platform

Many affordable rank trackers lack useful features like automatic email alerts and local search monitoring, but not RankWatch. Rank tracker reviews praise this software’s rich feature set, and users love its easy-to-use interface.

RankWatch Main Features

The features that make RankWatch stand out include:

  • Keyword performance analysis: RankWatch provides information about how your keywords are performing now and how they have performed in the past.
  • Competitive analysis: This feature lets you know how your website stacks up against the competition.
  • Website audits: A RankWatch website report is packed with useful information because the tracker’s audit tool includes more than 100 checks.
  • Downloadable reports: You won’t be able to schedule reports or receive reports by email if you choose RankWatch, but you will be able to download the information as Excel or PDF files.

RankWatch Pros and Cons

Advantages Disadvantages
  • Automated email alerts
  • Comprehensive website audit
  • Ranking data is updated daily
  • No report scheduling feature
  • Cumbersome user interface
  • Reports must be downloaded manually

RankWatch Pricing

Like many other search result trackers, RankWatch offers a 14-day free trial. Package prices run from $29 to $449 per month, but all of the packages have similar features. All you get for the extra money is more keywords, backlinks and page audits, white label branding and Google access. If you only have one website, the entry-level Medium package is probably all you need.

RankWatch may not have as many bells and whistles as some other search monitoring tools, but it's an affordable option that includes plenty of features in its basic package. If you don't need to track more than 250 keywords, the RankWatch Medium package would be a good choice.

15. SpySERP

The homepage of SpySERP proves that its SEO tools maybe a helping hand for small companies
With SpySERP, which is also the best rank tracking software, you can get useful insights about your website performance without paying a small fortune

SpySERP is made for website owners who are looking for basic functionality and value for money. It only tracks keywords and organic search results, but that’s all most small businesses need. The interface is clunky and the customer support isn’t great, but few SpySERP users complain because they are only paying $9 per month.

SpySERP Main Features

SpySERP is an affordable rank tracker with useful features like:

  • Keyword clustering: This feature allows users to group keywords together to identify trends on their websites.
  • Competitive analysis: The keyword clustering tool can also be used to analyze the competition.
  • Broad spectrum results: SpySERP monitors desktop and mobile results across six search engines.
  • Backlink explorer: This tool can check the backlinks on up to 1,000 domains at once.

SpySERP Pros and Cons

Advantages Disadvantages
  • Very affordable
  • Tracks up to 10,000 keywords
  • Offers API integration
  • Limited reporting options
  • Not optimized for AI searches
  • Confusing dashboard

SpySERP Pricing

SpySERP offers a free plan, but it doesn’t allow project sharing or include API integration. You also won’t be able to reach out to customer support if you choose the free option. The paid plan is just $9 per month. This plan includes API integration and provides data for unlimited projects.

Rank tracking tools don’t get much more affordable than SpySERP. This tool may lack the advanced features found in more expensive options, but it allows you to track up to 10,000 keywords for only $9 per month.

What I’ve Learned as an SEO: Tips to Help You Monitor Your Website Performance

I’ve made my fair share of mistakes during my time in SEO, and I’ve learned some valuable lessons. The search landscape is constantly evolving, but the basics stay the same. Here are some tips that could help you to avoid common pitfalls on the road to success:

  • Simplify your keyword tracking: When you check hundreds or even thousands of keywords individually you may not see the wood for the trees. If you check 20 or 30 keywords that have a common theme at the same time, you’ll save a lot of time and see the big picture.
  • Expect seasonal fluctuations: Some keywords will perform well in one season and poorly in another. If you notice a dip, run some competitive analysis to see if others are running into the same problem.
  • Look for featured snippets: The small snippets of text that Google places at the top of search results can really drive website traffic. If you use a rank tracker that can identify websites with featured snippets, you should use the feature. You can then run an audit on the websites with featured snippets to find out what pushed them up the rankings.
  • Use reliable tracking tools: Your rank tracking efforts will lead to frustration instead of results if the tools you use miss crucial information or bury it in a sea of useless data. Moz, Advanced Web Ranking and SEO PowerSuite have been around for years, but some of the newer trackers are just as useful. If you are looking for an easy-to-use interface, accurate information and value for money, I would recommend JaySearch.
  • Audit your website: Keywords won’t help you very much if your website is in need of repair. Search engines don’t like broken links and redirects, so audit your site to remove problems that could be holding you back.
  • Focus on conversion rates: reaching the top of the organic search rankings will be a Pyrrhic victory if your website visitors don’t take action. The companies that spend millions of dollars on pay-per-click campaigns know how to convert visitors, so take a peek at their landing pages to get some ideas.
  • Never rest: Things change quickly in the world of SEO, and today’s search engine champion could be tomorrow’s also ran. That’s why you should keep plugging away even if you reach the top.

Wrapping Up

The right rank tracking software could improve your website’s performance, help you to avoid costly mistakes and give you a heads-up when things go wrong, but there are a lot of options to choose from. Reading articles about the best rank tracking software online will give you a lot of useful information, but a tool with the most impressive set of features may not be the right choice for your situation. Pick a solution that meets your needs and fits your budget, and don’t pay good money for features that you’ll rarely use and don’t really need.

Shall We Try Using JaySearch?

JaySearch homepage interface showcasing its key advantages and features
JaySearch is a reliable daily rank tracker that can provide you with relevant data from Google Search Console

If you are ready to give rank trackers a try but don’t know where to start, you should consider taking JaySearch out for a test drive. The starter package is free, so you won’t be taking any risks. That free package will allow you to check 25 keywords and seven pages, which should be more than enough for you to evaluate the software. You’ll also get seven days of historical data and up to two free SEO consultations each week.

Those consultations are what really make JaySearch stand out. The software was created by SEO experts who want to demystify online search and take it out of the hands of gurus, and they really want you to succeed. JaySearch’s interface is uncluttered and easy to use, and help will be available whenever you need it. If you run a website or provide SEO services to somebody who does, JaySearch can put you on the right track.

The competition never sleeps in the world of SEO, and search algorithms are constantly changing. If you want to stay in the race and get a jump on your competition, sign up for JaySearch today. When you do, you’ll enjoy the peace of mind that comes from being prepared for whatever tomorrow might bring.

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Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)
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