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We do not allow any paid placements and conduct only objective and independent research. In order to assess the accuracy of position tracking we used the methodology developed by the HighTime team. Learn more about our methodology

Tools for site position monitoring

Top 7 SE Ranking Alternatives Reviewed & Ranked by an SEO Expert

In 2025, marketers looking for the best SE Ranking alternatives have plenty of strong options to consider. While SE Ranking offers solid rank tracking and reporting, other SEO platforms provide different strengths — from advanced keyword analysis to all-in-one optimization tools. This guide reviews the main SE Ranking competitors to help you find the best fit for your SEO strategy.

Logos of the powerful SE Ranking competitors
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at the HighTime Team, Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →

3 Top SE Ranking Competitors to Consider

Logo of JaySearch, the best SE Ranking alternative

JaySearch

from $19 per month

1.9Ā¢ per keyword

10/10

Logo of AccuRanker, SE Ranking alternative software

AccuRanker

from $129 per month

12.9Ā¢ per keyword

9.5/10

Logo of Advanced Web Ranking, one of the leading SE Ranking competitors

AWR

from $99 per month

9.9Ā¢ per keyword

9.5/10

7 Best SE Ranking Alternatives

JaySearch software tool logo

JaySearch

EDITOR’S CHOIŠ”E
Accuracy score:
10
/10
Has pricing
Free plan
Free trial
Live demo
  • Keyword price (per 1000/mo): 1.9Ā¢ per keyword
  • Price: from $19/month
  • Free plan: Yes
  • Free trial: 7 days
  • Discounts: 50% for nonprofit organization

JaySearch stands out as a cheaper SE Ranking alternative that delivers precision and simplicity without unnecessary complexity. While SE Ranking offers a wide suite of SEO tools, JaySearch focuses on the essentials — accurate rank tracking, performance analytics, and intuitive reporting. Its streamlined interface makes it easy for marketers to gain clear insights and act quickly on keyword trends. Compared to SE Ranking, which can sometimes feel overloaded with features, JaySearch prioritizes usability and efficiency, helping users stay focused on results. With its balance of functionality and clean design, JaySearch is an excellent choice for those seeking a smart and effective alternative to SE Ranking.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Keyword rank tracking based on Google Search Console data
  • Daily updates
  • New content ideas discovery
  • Automated and white-labeled reports for every location
  • Long-tail keywords with a high CTR exploration
  • 16 months of historical keyword rankings
  • Data analysis across 192 countries
  • Keyword grouping with share opt
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œThis tool was built specifically for SEOs by SEOs. JaySearch team developed it as the go-to solution for handy and accurate keyword tracking. The tool allows you to start monitoring your website in seconds. I now use it every day to track the positions of my clients' sites. With its help I make better decisions and take more effective actions.ā€

10/10

0

expert rating

10
The image showing AccuRanker logo, part of a comparison discussing SE Ranking vs other rank trackers

AccuRanker

most feature-rich
Accuracy score:
9.5
/10
Has pricing
Free plan
Free trial
  • Keyword price (per 1000/mo): 12.9Ā¢ per keyword
  • Price: from $129/month
  • Free plan: No
  • Free trial: 14 days
  • Discounts: 10% with annual payment

AccuRanker offers a remarkably powerful experience for anyone serious about rank tracking. It delivers ultra-fast, real-time ranking data across major search engines, combined with in-depth SERP feature monitoring and advanced competitor analysis, which gives users a high degree of visibility into how their keywords actually perform. SE Ranking, in contrast, while more of an all-round SEO suite that includes audits, backlinks, and broader site diagnostics, can’t always match AccuRanker’s precision or its speed when it comes to reporting fresh keyword movements. In a SE ranking vs other tools comparison, AccuRanker stands out for its clean interface, custom tagging and filtering capabilities, and its ability to connect via API for deeper integrations. For businesses or agencies that demand actionable, fast, and accurate keyword data, AccuRanker often proves its worth over SE Ranking, especially in environments where every ranking fluctuation matters.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Rank tracking in Google, Bing, YouTube and Baidu
  • Daily and on-demand rank updates
  • Organizing keywords with smart, rule-based tags and folders
  • Integrations with your existing SEO tool stack
  • Advanced AI algorithms
  • Landing pages segmentation
  • Keyword and competitor analysis
  • Unlimited data access
  • SERP analysis
  • Historical search volume for a keyword
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œAccuRanker's infrastructure delivers 100% data accuracy down to the local level and provides access to over 24 billion keywords across the globe, enabling users to deeply and accurately track site rankingsā€

9/10

0

expert rating

10
keyword.com logo, a great replacement for SE Ranking

Keyword.com

most feature-rich
Accuracy score:
9.5
/10
Has pricing
Free plan
Free trial
  • Keyword price (per 1000/mo): 10.5Ā¢ per keyword
  • Price: from $105/month
  • Free plan: No
  • Free trial: 14 days
  • Discounts: 2 months free with annual payment

When it comes to SEO rank tracking, few tools combine precision and simplicity as effectively as Keyword.com. Built for marketers who demand real-time keyword insights and dependable performance metrics, it delivers consistent accuracy without overwhelming users with excessive features. While SE Ranking takes a broader, all-in-one approach — offering everything from site audits to backlink analysis — Keyword.com narrows its focus to what it does best: keyword monitoring. Its intuitive dashboard, daily ranking updates, and actionable reporting make it a standout choice for agencies and professionals seeking clarity and speed. Among many SE Ranking alternatives, Keyword.com shines through its streamlined design and reliability, empowering users to make smarter, data-driven SEO decisions effortlessly.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Real-time data and alerts in the Web Interface Window
  • GMB (Grid My Business) local rank tracking
  • On-demand updates
  • Desktop and mobile tracking
  • Unlimited competitor monitoring
  • Downloadable, exportable, and shareable reports in PDF and CSV formats
  • Full API access
  • Scheduled and on-demand email reports
  • White label options
  • SERP positions and features
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œThe software provides everything you need to track keyword rankings, evaluate your performance, and see how you rank against your competitors. Plus, it's trusted by the biggest names in marketing, including Shopify, Neil Patel, and 2,000 other major clients.ā€

8/10

0

expert rating

10
Need 100% accurate rank tracking?

Connect your Google Search Console with JaySearch!

Start for free →
Wincher logo, one of the top SE Ranking competitors

Wincher

Accuracy score:
9.5
/10
Has pricing
Free trial
  • Keyword price (per 1000/mo): 8.9Ā¢ per keyword
  • Price: from $89/month
  • Free plan: No x
  • Free trial: 7 days
  • Discounts: save $178/year with annual payment

Wincher presents itself as a cheaper SE Ranking alternative, offering a simplified approach to rank tracking that many find refreshing. Its daily updates, historical trend charts, keyword suggestions, and competitor tracking allow users to monitor visibility without being burdened by the full suite of SEO bells and whistles. SE Ranking, while more comprehensive—audits, backlink modules, site diagnostics—can feel heavy for those who need speed and clarity above all. Wincher shines especially for freelancers and small teams seeking essential ranking insights, clean dashboards, and affordability over complexity.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Keyword tracking on 93 different Google search engines
  • Daily ranking updates + on-demand updates
  • Optimization insights from the On-Page SEO Score
  • Keyword volume and trend analysis
  • White-labeled reports
  • Keyword research
  • SERP feature opportunities
  • Integration with Google Search Console and Google Looker Studio
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œWincher, unlike other rank trackers, offers an On-page SEO Score feature that shows how well a page is optimized for Google. Through this feature, I was able to identify growth points and improve the positions of key pages on the website.ā€

8/10

0

expert rating

10
Advanced Web ranking logo, robust enterprise-level rank tracking software

Advanced Web Ranking

Accuracy score:
9.5
/10
Has pricing
Free trial
  • Keyword price (per 1000/mo): 9.9Ā¢ per keyword
  • Price: from $99/month
  • Free plan: No x
  • Free trial: 30 days
  • Discounts: 10% with annual payment

Advanced Web Ranking (AWR) is best known as a comprehensive, enterprise-level rank tracking platform that excels in delivering customizable reports, in-depth historical data, and precise keyword analytics for SEO professionals. Its ability to manage large keyword sets and provide granular segmentation, filtering, and tailored reporting makes it especially valuable for agencies and power users who need advanced insights. While SE Ranking is often highlighted among SE Ranking competitors thanks to its broader all-in-one SEO toolkit, it cannot always rival AWR’s flexibility and depth in rank tracking. For businesses where detailed reporting and high-level data accuracy are priorities, AWR remains a preferred solution over more general platforms.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Keyword tracking on 93 different Google search engines
  • Rank tracking on more than 4,000 search engines
  • Fresh rankings by schedule or on-demand
  • Above and Below the Fold rankings indentification
  • Keyword cannibalization
  • Forecasting and trends
  • Competitor visibility tracking
  • Data export and integration with 3rd party reporting tools
  • Branded SEO reports with customization option
  • Unified workspace
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œWith AWR’s toolset you can generate clear, detailed reports that illustrate your SEO performance overview, predict potential gains and losses with forecasting feature, and get insights into both yours and your competitors’ strategy.ā€

8/10

0

expert rating

10
SpySERP logo, the best SE Ranking replacement

SpySERP

Best budget
Accuracy score:
10
/10
Has pricing
Free plan
Free trial
  • Keyword price (per 1000/mo): 0.9Ā¢ per keyword
  • Price: from $9/month
  • Free plan: Yes
  • Free trial: 7 days
  • Discounts: 20% with annual payment

Among the many SE ranking alternatives, SpySERP stands out as a streamlined solution built for accuracy and clarity in rank tracking. It specializes in monitoring keyword positions across different search engines and locations, giving users detailed insights into both desktop and mobile performance, as well as helpful keyword clustering features. While SE Ranking offers a more comprehensive SEO platform with site audits and backlink analysis, it can feel more complex for users who only need fast and reliable ranking data. SpySERP, by contrast, focuses on delivering straightforward, actionable reports, making it an attractive choice for marketers who value precision without the distractions of an all-in-one suite.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Multi-location tracking: from countries to cities
  • Comprehensive keyword clustering
  • Mobile and desktop search results
  • Drastic market change analysis
  • Detailed semantic analysis and cannibalization control
  • Competitor insights for up to 1,000 domains
  • Full-featured reporting
  • SERP check for all GEOs and languages
  • API integration
  • Advertising and special blocks tracking
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œWhen I tried this tool out, I immediately realized that this rank tracker allows me to track not only my website's keywords, but my competitors' keywords as well. Having seen that my competitors' websites were ranking better than mine, I took action to improve my position to stay in the top 3 in the search engine rankings.ā€

9/10

0

expert rating

10
Nightwatch logo, a SEO monitoring tool

Nightwatch

Accuracy score:
9.5
/10
Has pricing
Free trial
  • Keyword price (per 1000/mo): 8.2Ā¢ per keyword
  • Price: from $82/month
  • Free plan: No x
  • Free trial: 14 days
  • Discounts: 20% with annual payment

Nightwatch emerges as a standout among SE ranking competitors, especially for teams that want high precision combined with usability. With Nightwatch, users gain access to accurate rank tracking across hundreds of thousands of locations, detailed SERP-feature monitoring, and fast, customizable dashboards that display trends clearly over time. SE Ranking, while offering a broader feature set including backlink tools, audits, and competitive insights, tends to be heavier and less focused purely on rank tracking. Nightwatch excels when what matters most is clean visibility into keyword performance, frequent updates, and powerful reporting rather than a full-suite approach that includes tools some users may rarely use.

Features

92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.
  • Discovery of hidden keyword ranking opportunities
  • Website auditing for on-page SEO performance
  • Analysis of campaign effectiveness
  • Automated and white-labeled reports for every location
  • Keyword cannibalisation discovery
  • Backlink monitoring
  • Integration with Google Analytics, Search Console and Looker Studio
  • Location tracking with zip code precision
  • Custom segments for audience groups
  • Tracking on multiple search engines such as Google, Bing, YouTube, DuckDuckGo, Google Places
92.5% of users recommend this product
Feedback That Reflects Real Experience
Built on real-world insights from digital marketers and SEO specialists across industries
Based on Capterra and SoftwareAdvice's analysis of verified reviews collected between August, 2018 and May, 2025
Real users have a lot to say about keyword monitoring tools, and it's not just theory. From agencies to in-house teams, people have shared how these tools fit into their daily workflow.
The feedback here comes straight from those running campaigns, chasing rankings, and staying ahead in search.
It's a grounded look at what works, what matters, and what really brings success.

Expert opinion

Denis Borisov
Head of SEO & Growth Product Manager at HighTime specializing in bringing B2B SaaS products to international markets (Go-To Market, Product-Led Growth)

ā€œThe rank tracking tool also offers users a great level of customization. You can adjust your reports, customize keyword views and create unique segments to optimize your SEO strategy. In addition, Nightwatch provides you with hidden opportunities and deep insights into trends that will help you maximize your SEO efforts and stay ahead of the competition.ā€

9/10

0

expert rating

10
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at the HighTime Team
Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →
Need 100% accurate rank tracking?

Connect your Google Search Console with JaySearch!

Start for free →
Reviewed 34+ SEO tools and narrowed it down to the 8 best for position monitoring
Head of SEO at the HighTime Team
Experience: 4 years

Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.

Ask an expert →

Accuracy Assessment of Keyword Monitoring Tools

Accuracy is crucial in position monitoring, so we've developed a methodology that prioritizes assessing the precision of each instrument.

The Purpose of the Methodology

Website ranking monitoring in search engines is a key aspect of SEO analytics. It enables specialists to track keyword performance and evaluate its visibility trends.
Rank monitoring software simplifies this process through automation allowing you to customize regular reports and receive notifications of ranking changes. However, the results of such tools are often inconsistent and vary significantly from Google Search Console data, raising concerns about its reliability.Ā 
We have developed an objective methodology to evaluate the accuracy of rank monitoring tools. Our goal is to help SEO specialists and digital marketers choose the most reliable SEO tool.

Criteria for Evaluating Keyword Monitoring Tools

Website ranking monitoring in search engines is a key aspect of SEO analytics. It enables specialists to track keyword performance and evaluate its visibility trends.

How We Evaluate Accuracy

To evaluate the accuracy of keyword monitoring tools, we compare their data with Google Search Console results.
Testing stages are the following:
The position data in the GSC was assumed to be initially accurate (100%).

Assessment Criteria

Each keyword is rated on a scale of 0 to 1 point with difference:
The final rank monitoring software accuracy score is calculated as the sum of the scores for 10 keywords. The maximum score is 10 and the minimum score is 0.

Why Can You Trust Us?

We regularly update our evaluations to reflect changes in search engine algorithms and SEO software.
If you have any questions about the methodology or suggestions for improvement, we would love to hear from you!
Need 100% accurate rank tracking? Connect your Google Search Console with JaySearch!
Try JaySearch for Free Today →