AWR
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Who Should Use It
SEO Agencies, In-house Teams, Freelancers
Use Cases
Website position monitoring
— Competitor review and analysis
— Keyword research
— Custom and automated reports generation
— SERP analysis
Languages
English
- Desktop and mobile keyword rankings
- Rank tracking on more than 4,000 search engines
- Local rank tracking
- Fresh rankings by schedule or on-demand
- Tracking of your keywords' Pixel Position to precisely determine your website’s position on SERPs when various search features are included
- Above and Below the Fold rankings indentification
- Search visibility measurement in pixels
- Perfomance tracking & diagnosis
- Visibilty & KPIs for evaluating your organic presence more effectively
- Forecasting & trends
- SERP features visibility checking
- CTR improvement for SERP features
- Landing pages visibility
- Keyword cannibalization
- Competitor visibility tracking
- Competitive keywords targeting
- New competitors discovery
- Reports customization
- Easy report sharing
- Data export and integration with 3rd party reporting tools
- Keyword volume management
- Unified workspace
- Branded SEO reports
- Difference of less than 3 positions — 1 point;
- Difference from 3 to 10 positions — 0.5 points;
- Difference of more than 10 positions — 0 points.
- Global support.
If you're a company or an agency of non-English-speaking countries and you want to track keywords in your native language, then this software is perfect for you. It supports over 4,000 search engines across 190 countries. - Ease of use.
Even though AWR is packed with a lot of features, you can easily navigate throughout the rank tracker. - Integrations with third-party SEO tools.
Connecting other tools with AWR makes the whole SEO process, turning it into an all-in-one data collector. - Reporting.
Generating reports and customizing them is really easy, and the results are delivered quickly. There are some templates that you can change and use how you want, or you can create new one from the scratch. Reports provide a thorough analysis of key performance indicators (KPIs), emerging trends, and relevant data segments. - SERP features analysis.
Tracking various SERP features helps users optimize their website’s visibility in different parts of search results. It covers organic and SERP features rankings, the traffic impact of won and lost SERP features, achieved SERP features distribution, and provides all essential information about SERP features in search results. - Competitor analysis.
AWR tracks not only your site’s rankings but also those of your competitors, providing you with valuable insights into your own strategy. This analysis delivers data on your competitors' target keywords, tracks their performance, and measures their average rank, market share, and visibility score. - Additional free tools.
There are free SEO tools available on their website which is very nice of them. You can find tools that offer you Google AI Overview, Google Organic CTR, Google SERP Features, Google Algorithm Changes, Wattspeed, and AWR Search anywhere.
- Learning curve.
Despite the interface being quite simple, beginners can get lost in all these advanced features. But don’t worry as there are blogs and guides to help you feel at ease. - Cost for large projects.
Tracking keywords on a daily basis for a plenty of domains and countries is expensive compared to the initial price. - Limited live reporting.
There is no live reporting feature for ranking fluctuations, which some users might find limiting. - Delayed data collection.
It can take up to 24 hours to gather all data on newly added keywords which is not really nice if you work in fast-paced industries.
Pro: starts at $99 per month for 7000 keywords
Agency: starts at $199 per month for 14,500 keywords
Enterprise: starts at $499 per month for 35,500 keywords
Custom 50K: starts at $700 per month for 50,000 keywords
"Excellent software for SEO and Digital Marketing in Budget"
What do you like best about Advanced Web Ranking?
I have been using Advanced web ranking for last two months, and i found it very useful and accurate platform for track ranking, keyword status and generating Reports. there is also a feature of search engine comparison, which is most useful thing for me. There are some most useful things in platform are : -
1. Competitor analysis
2. Google Analytics integration
3. Keyword Tracking
4. Rank Tracking
5. SERP
and many moreReview collected by and hosted on G2.com.
What do you dislike about Advanced Web Ranking?
haven't found any issue, till the time. if possible Improve User interface of advance web rankingReview collected by and hosted on G2.com.
Recommendations to others considering Advanced Web Ranking:
A perfect platform for SEO and Digital marketing, in Budget.Review collected by and hosted on G2.com.
What problems is Advanced Web Ranking solving and how is that benefiting you?
I am using Advanced Web ranking for my company. my biggest problem of keyword tracking has been solved with the help of advanced web ranking and also using for Making reports.
"State Of The Art Tool"
I have been using this software for 6+ years. In average I monitor 15 websites. This tool is superior to all others in its class. Just my two cents.
Pros
Unlimited websites, only limited by monthly keyword units Can almost instantly pull ranking results All aspects of monitoring are covered A wealth of possibilities, fine-tune your needs
Cons
Comes at a price, however, the software is constantly being developed and the price remained largely constant for years.
Reasons for choosing Advanced Web Ranking
Most comprehensive performance
"Best $$ value in ranking software"
It is the best combination of gaining real value in ranking information and keyword performance in a timely and efficient manner at a very cost effective price.
Pros
I like the support and that the reports for each of my clients are customizable, and that the reports are easy to generate. I mostly like that the reports can be generated as often as needed and the results are available very quickly. The price is attractive, especially if you are just getting started.
Cons
Learning the difference between the old and new versions of the software. I am not familiar with some industry terms and would like some explanations in plain english rather than assuming I understand certain terms.
"Great Keyword Tracking Solution"
It's been a great experience. I'm more confident in tracking my keyword rankings.
Pros
I love how easy AWR has made it to track my and my clients' keywords and integrate with Google Analytics and Google Search Console.
Cons
There are a ton of features. Setting this up if you're less technical (or less familiar with SEO) can be awkward.
"Solid rank tracker"
Having used probably the majority of larger-scale ranking trackers, I settled on AWR for good reason - it's reliable, reasonably priced and offers the data I need in a convenient format. I'm happy to recommend it for those need a "pure" ranking tracker.
Pros
AWR is a solid rank tracker, with good flexibility in terms of dividing credits between different search engines, geographic targeting and so on. Updates are reliable and quick. Ability to monitor 49 competitors for each set of keywords is a big plus.
Cons
While there are features such as site auditing, these are a bit of a "bolt on" and not especially useful. I imagine this is to compete with the likes of SEM Rush and the other "all in one" tools. Some aspects of data analysis have limitations (e.g. comparing rankings).

With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.
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Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.
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