When I first started working on my first SEO project, I quickly realized how important it was to have accurate keyword ranking reports.
Initially, the lack of reliable data made it difficult for me to effectively monitor our progress, communicate our accomplishments, make informed decisions, and demonstrate value to the client.
This experience underscored the need for strong keyword ranking report tools capable of delivering clear, data-backed results.
Given my daily involvement in SEO and digital marketing, I decided to dive deep and research the best search engine ranking report software available. After extensive research, I found the 11 choices on the best SEO tool for keyword ranking reports. I'm sharing them with you in this article.
What Is a Search Engine Ranking Report?
A search engine keyword ranking report provides insight into the performance of your website’s keywords in SERPs. It combines the individual rankings from search engine results pages into one report for all keywords that you monitor.
Site ranking reports show you everything you need to know about a page’s performance. They reveal:
- The keywords the page ranks for.
- The keywords’ positions.
- The amount of traffic the keywords generate, along with the number of clicks and impressions.
Search algorithms utilize a variety of data points to identify and prioritize the most relevant search results. The most pertinent websites and articles are then presented in an ordered list to assist users in finding the most suitable information.
It is generally accepted that a website positioned more favorably in search results will receive more clicks and generate more traffic than a website positioned lower in SERP.
Why Use Keyword Ranking Report Tools?
Use SERP reports to gain a comprehensive understanding of your page performance and that of your competitors. Such ranking reports in google will also flag changes to the SERPs from one month to the next, giving you a clear picture of your progress.
Without a clear understanding of your SEO efforts and the ability to report on them, it is likely that your content and brand will suffer a decline in their rankings.
1. JaySearch
JaySearch is a straightforward yet robust Google ranking report tool for analyzing search engine rankings of your keywords in SERPs based on Google Search Console data. It is a user-friendly solution for collecting and presenting a 360-degree overview of your website performance.
JaySearch Main Features:
- Keyword performance feature allows you to see how many clicks each keyword is getting, as well as the average position and traffic you are getting from your tracked keywords.
- Automatically discover and track all of a website’s keywords. Once you’ve added your website, JaySearch will automatically find and start tracking all the keywords your website ranks for.
- Bulk URL analysis lets you add up to 100 URLs at once and get a complete layout of all necessary pages to understand exactly where your attention and adjustments to the promotion strategy are needed.
- SEO Insights tool allows you to search for long-tail keywords as well as potential keywords.
- JaySearch Groups allows SEO professionals to group keyword phrases to create rank tracking reports that are updated daily.
One of the most beneficial reports of JaySearch is a search engine rank report. It provides users with the ability to select keywords for comparison and generate a comprehensive report, which is updated daily. The most accurate data can be obtained from GSC by utilizing the historical ranking up to 90 days.
How to Create Keyword Tracking Reports in JaySearch:
Step 1: To access the list of keywords for your website, navigate to Overview and click on the Keywords tab. Alternatively, to view the keywords for a specific website page, go to Pages and click on the number of keywords in the table below.
Step 2: Tick the box to add the keywords for analysis to the Clipboard
Step 3: Verify that all the necessary keywords are included in the Clipboard list and then click on the “Create new group” button.
Step 4: You’ll see a preview of your new report. Click on the “Save group” button. Enter the name of your report and click “Save”. Then you’ll be able to view your freshly generated keyword position report.
Step 5: Once your report is complete, you can click Share Group and enter the emails you’d like to send the report to.
In your report you can see clicks, impressions and rankings for each keyword in the report on a daily basis.
Price:
- Starter plan: Free
- Growth plan: $19/month
Overall, JaySearch gives you everything you need in one service on a free basis. All necessary data is included, easy-to-use report creation using clipboard, automatic detection of your keywords — all these features make JaySearch the ultimate search engine rank reporting tool. The main thing to consider is that there are a lot of options in sharing your report compared to other tools.
2. AgencyAnalytics
AgencyAnalytics — the automated client keyword position reporting tool that every marketing agency must have. With this tool, marketing professionals can create customizable dashboards and automated reports for clients in seconds. Schedule them daily, weekly, monthly, or even quarterly and watch your clients’ performance soar.
Get accurate, up-to-date SEO ranking data. Your team will be more effective at increasing search engine rankings with an accurate rank tracker. The rank tracker will report successes that reinforce the value your agency brings to the table.
Automate Your Keyword Reporting. With AgencyAnalytics, you can create and schedule a stunning search engine position report in seconds. Choose from daily to quarterly delivery.
AgencyAnalytics offers fully white-labeled SEO reporting. Provide white-label marketing dashboards and reports that are elegantly branded to look and feel professional.
A comprehensive range of ranking reports for any location. You can utilize location-based search engine ranking reporting to gain insight into keyword performance at the ZIP code, city, state, and country levels. This allows for a comprehensive understanding of how keywords impact search engine rankings from any location.
- Price: Starts at $59/month (billed annually)
- Free trial: 14 days
How to Create Keyword Position Reports in AgencyAnalytics:
Step 1: From the Reports page, click the “Create Report” button in the upper right hand corner. Then select the method you want to use for creating your report: “Create a blank report” — where you can fully tune your report, “Start from a template” — where you can select one of the pre-built report templates, or “Clone an existing report”. Let’s continue with “Start from a template” as it will save us a lot of time and contain all the necessary information.
Step 2: Select the template you would like to use. One of the recommended templates — “Digital Marketing Report”, “Local SEO Report” or “SEO Report Template”.
Step 3: Then you can customize your report with drag-and-drop report builder: select the necessary field in Sections and add separate metrics in additional graphs in Widget. In our case, I recommend adding “Avg. Position” widget to get a more visual report.
Now you can see your current rankings in the report. You can compare and contrast the dynamics of ranking in the search engines.
AgencyAnalytics allows you to easily manage useful tools to create reports. Many templates, a variety of widgets to add, drag-and-drop features when creating reports. The price of this search engine rank reporting tool is recommended. But it is still quite high.
3. Pro Rank Tracker
Pro Rank Tracker is the definitive web-based service for monitoring your keyword rankings across multiple search engines.
This comprehensive solution also includes invaluable features such as site audit and competitor analysis.
With Pro Rank Tracker, your teammates and your clients stay updated with one of the best reporting solutions available:
- Over 20 report types can be scheduled (email) or instantly exported
- Notifications are triggered by your sites’ rankings change
- Integrations with Drive, Dropbox, and G Sheets
- Send reports easily by generating shareable links
- MyRanks is an impressive mobile app to use with your clients!
Pro Rank Tracker provides you with 5 Rankings Reports. They’re quite similar, but each plays a critical role in search engine rank reporting:
- URL View Report
- Term View Report
- Daily View Report
- Dashboard Report
- Full SERP Report
Pro Rank Tracker gives you complete control over your brand’s reports. You can change colors, adjust the header, and add a footer to make your reports reflect your unique identity.
- Price: Starts at $39/month (billed annually)
- Free trial: 14 days
How to Create Keyword Position Reports in Pro Rank Tracker:
Step 1: Go to Reports and select one. I recommend using 2 categories — Rankings Sections Reports and Ranking Comparison Reports. All reports have small descriptions so you can choose the one that best suits your needs at the moment.
Step 2: Once you select Report, you will see all the current reports in that category that you have previously created. Click Add New Report to create a new report.
Step 3: Tune up the reports settings:
- Report name
- Report Type — Scheduled or Instant export.
- If you select Scheduled you need to choose how often it will be updated — Daily, Weekly, Monthly + when to start updating a report
- Export to — where you’d like to export the report
- What report file type and language you prefer, where to send the report
- Select Rankings date — for example, when the report is generated
- Choose more flexible settings — search engine, device, location, language, values, term rank and more. It may look complicated, but it allows you to set your report more precisely
- Select which column to display and which not, and in what order.
Pro Rank Tracker keyword ranking report tools stand out by their insanely flexible set of settings when you can really customize the report at your need. The design of the product is very discreet. But at the same time it manages to contain a lot of data.
4. SEO PowerSuite
SEO PowerSuite is the ultimate tracking solution for businesses in all niches and of all sizes. Since 2004, the company has been a dominant player in the SEO industry, continuously innovating its products to stay ahead of the curve. Even though they’re currently distanced geographically, they’re still pushing boundaries and developing cutting-edge technology.
The search engine ranking report software also offers over 15 customizable report templates and lets users conduct detailed analysis and reporting.
But note that you’ll need the paid Professional plan to access additional features such as saving reports in PDF, scheduling reports, and exporting data in .csv, .sql, and .html.
- Price: Free (Limitations in reports), the paid version starts at $29.10 per month ($349 billed annually).
How to create a report in SEO PowerSuite:
Step 1: Click on “Report”. Here you can see a lot of templates that you can use to get the most important data of your site. We are mostly interested in the Rankings reports:
- Keyword Rankings and Visibility
- Competition Rankings
- Keyword Rankings grouped by search engine and by keyword
- Rank history — it can be quite useful to compare the historical data
Step 2: Select a template in “Report Templates”. For example, “Keyword Rankings and Visibility”. On the right, you can see the full report body containing all the data.
You can also customize the pre-built reports by clicking the “Edit report” button.
Step 3: The report has been generated. You can publish your report, share a link, schedule the report or print it — all these options are available only in the paid version. In the free version, you can compare your report with the previous results.
Alternatively, you can create your own report template by clicking the “Create new report template” button.
You can select “Blank template” and start from scratch or select one of the pre-built templates and customize it. Then enter the name of your report.
Step 4: Use the modules from the list to make your report template live. It is also very adaptable. However, when it comes to combining the data into an easy to read table, you have limitations.
As a result, SEO PowerSuite provides you with a very flexible search engine ranking tool free that allows you to easily customize your keyword tracking report. And the best part is that all these features are available in the free version. But there is a catch — you can create cool reports in the free version, but you cannot share them without upgrading your subscription. So pay attention.
5. SeoPoz
SeoPoz is a tracking solution that allows companies to monitor their SEO performance, changes in keyword rankings, and other key performance indicators. It also helps you simplify all of your Google Search Console data by collecting it in one place.
The SeoPoz service offers the most advanced SEO ranking report tools available, so you can easily track your rankings using the SeoPoz Ranking Report.
The tool provides easy updates and regular reports to give you a better understanding of the return on your investment, including visibility charts that give you insight into your competitors’ performance.
- Price: Free (Limitations in reports), paid plans start at €7/month
How to create a report in SeoPoz:
Step 1: Go to Keywords.
Step 2: Here you can view your report. You can filter the positions by Top 3, Top 10 or Top 30 to get a clearer picture of your SEO strategy and see the weak points.
Step 3: You can also click on any keyword and get full information about your rankings in the “Position” tab. You will see the daily dynamics on the informative graphs.
SeoPoz is a simple yet informative search engine ranking report tool that provides all the necessary data. But the design is outdated, and the most problematic point is that you cannot download the report or share it with others because this feature is not included in the free version. As a beginner’s tool, it is quite good, but you may soon hit frustrating limits.
6. Advanced Web Ranking
Advanced Web Ranking (AWR) is a cloud-based service that provides the most advanced search engine ranking tool online for analyzing different aspects of ranking: traffic, CTR, top performing keywords. Simple and clear visualized reports present all this data.
With AWR, you can personalize the way you present your ranking data to your clients by pulling it into another reporting platform via Developer API, CSV export to FTP, or Loker Studio Connector.
It's not an option for teams that need a keyword ranking report software to cover all their SEO needs, as it lacks other common SEO tool features such as backlink profiling and on-page optimization.
- Price: Starts at $89/month (billed annually)
- Free trial: 30 days
How to create a report in Advanced Web Ranking:
Step 1: Click on “Reports” on the left side of the dashboard.
Step 2: Click on the report drop-down and select Keyword Ranking Performance as it will be the most suitable for your needs. However, you can select other reports as the majority of them contain the rankings.
Step 3: Once the rankings update runs, you will be able to access your report. Simply click on the download button to obtain it.
Step 4: Get a full, informative report with all the data you need, including positions, searches, CTR, and graphs of your keywords’ performance.
You can view not only the positions but also their dynamics, which is crucial for your search engine rankings analysis.
Moreover, you can customize the reports templates:
- Go to the Reports section.
- Select the Template
- Add, move or delete the widgets on the report template to get the best result
You can also create a report from scratch by clicking the Create Report button in the upper-right corner.
Step 1: Customize the branding — Logo, Report Name, Report Description.
Step 2: Add the widgets you need. You can add Charts, Tables, KPIs — e.g. Keyword Distribution, Keyword Rankings, and more. You can add two different metrics, tables, and charts as one widget. This allows you to show data side-by-side to get a clear picture of the whole case.
The widgets are highly customizable, allowing you to create truly personalized reports.
Step 3: After all changes are done — click on Save and Go to Reports, where you can see your new Report.
Share your report by clicking on the gear icon. Select “Create new report scheduler”.
Set the parameters for how often and where it will be shared. This ensures that all necessary people will be automatically provided with the reports, saving you a lot of time.
AWR’s ultimate search engine ranking report tool is the best way to generate complicated and highly informative ranking reports. Choose from pre-built templates or create your own using variable widgets, branding, and automation. It’s worth every penny, and they’ll even give you a 30-day trial. Advanced Web Ranking is the best search engine ranking reports provider, hands down.
However, it is important to note that certain features will become available with higher subscription plans, which are not available to everyone.
7. Moz Rank Tracker
Moz Pro provides a huge variety of the SEO tools, including keyword research, link building, site auditing, page optimization, rank monitoring, and keyword ranking report software.
What I like about Moz Pro is its flexible reporting system, which allows you to customize down to the smallest detail, giving you a detailed picture of what is going on with your project, and more specifically, your search engine rankings.
Despite the fact that the report settings are very flexible, the report setup process itself is quite user-friendly, so the use of the report is convenient and easy.
- Price: Starts at $39/month (Moz Pro), $470 billed annually
- Free trial: 30 days
How to create a report in Moz Rank Tracker:
Step 1: Click on “Custom Reports” in your dashboard.
Step 2: Click on “Create/Schedule PDF Report”.
Step 3: Select a report template or start from scratch.
Step 4: Select how often you would like to receive your report: monthly or weekly. Yes, no daily reports available.
Step 5: Add the report name. You can add a report description and logo as optional settings. Note that the report logo feature is available on higher subscription plans.
Step 6: Customize the report design. Add modules you need, select the color scheme.
Step 7: We need to go to the Rankings modules and select SERP Features:
Step 8: Next you can preview your report and download it by clicking “Generate PDF Report”.
Step 9: Schedule and share your report at your convenience. Select the method of sharing your report: those who follow the campaign and opt in to the report emails, those outside this subscription, or set custom report emails to any email address you choose.
You can customize reports in Moz, just like you can in other services. It has many features and settings, and the data provided by Moz is quite accurate. However, you cannot get daily reports (weekly or monthly keyword rank tracker reports only) and more diverse “rankings” modules for your reports. Additionally, the limitations of paid subscriptions may make you think twice before selecting this search engine ranking tool online.
8. Ahrefs
Ahrefs is one of the most comprehensive SEO ranking report tools on the market. Unlike other SEO tools, Ahrefs works with multiple search engines. You can also create unlimited campaigns for your SEO projects, provided you have the relevant domains.
Ahrefs’ core tools offer a wealth of charts with clear, visually engaging data that enhance any SEO report. They are ideal for use in presentations and can seamlessly fit into any deck.
Mind that there is no free trial period. While you can certainly use the free Ahrefs Webmaster Tools, you’ll find that it’s significantly limited. As a result, it’ll be challenging to gain a complete understanding of your search engine rankings.
- Price: Starts at $108/month, $1290/year
- Free trial: No
How to create a report in Ahrefs:
Step 1: Add your project. I recommend leaving “http + https” settings.
Step 2: Enter the keywords you want to track. Type them in or copy them from a text file — the commas will be added automatically to separate the keywords.
Step 3: You can add tags to make it more organized. This will help you a lot when working on several different projects.
Step 4: Your list of ranked keywords is below the keyword input window. Click the plus icon to add them to your list.
Step 5: Once you are ready, click the “Add to list” button to see the keywords appear in the report.
Step 6: Specify the location where you’d like to track your keyword rankings. Then click Next.
Step 7: Type the competitors and select them from the list of Competitor Ideas by clicking the “+” icon, then proceed by clicking Next.
Step 8: Finish creating the report. In addition to Positions, you can view various metrics presented in tables and graphs, including visibility, Average Position, Traffic, SERP features, Volume, Keyword Difficulty, URL, Location and Updates. Use the filters to see only the most important data.
Ahrefs offers a wealth of data and metrics, including rankings, that are invaluable for anyone serious about SEO. It’s incredible that you can access all this data in one place at these prices. However, you should be aware that you can’t easily share these reports. The keyword database is updated weekly, so you may have to wait for daily reports.
9. SEMrush
SEMrush is an outstanding digital marketing service designed to assist businesses in conducting research and tracking various elements of their online operations, including SEO, paid advertising, and social media.
It allows you to configure recurrent email reports by day, week, or month. You can create similar keyword ranking reports in the future, save your custom reports as new templates. Improve communication and save time by giving clients instant access to reports.
SEMrush also offers the ability to integrate a client portal into your agency's website for custom white-labeling, increasing client satisfaction and brand exposure.
- Price: Starts at $117.33/month (billed annually)
- Free trial: No
How to create a report in SEMrush:
Step 1: Go to “My Reports” and select Start from scratch.
You can also select a lot of templates (e.g. “Organic Search Positions” and more).
Step 2: To add “Keyword Rankings Table” and other widgets to your report, you are to drag and drop them from the list into the report area.
Step 3: Select the project you’d like to monitor. Once you select it, all the other data will be filled in automatically, so you can just tune it up more precisely.
Step 4: Set all the necessary data. Most options are for showing or hiding filters and customizing them.
I also recommend adding the Competitors manually to get the big picture and additional data on your rankings. Then click Apply.
Step 5: Now you can see the keywords, SERP features, key difficulty, rankings by day with differences in positions, CPC, and volume.
Step 6: Click on Generate PDF report in the right-upper corner. Select whether you’d like to email the report, schedule it (how often and when to start), enable the table of contents, and change all mentions of SEMrush with your own branding (available with a subscription plan).
SEMrush is an excellent choice for anyone looking to create an in-depth keyword position report with a variety of accurate data. While the paid version offers the most comprehensive features, it's not the best option for all users due to its high price point compared to other similar search engine ranking tools online. Overall, SEMrush is an excellent choice for those who need a robust, feature-rich reporting solution.
10. Keyword.com
Keyword.com offers a comprehensive Google ranking report tool for SEO professionals, including agencies, freelancers, and in-house teams. It provides the tools needed to track, analyze, and validate SEO efforts, along with features for showcasing and reporting results.
Keyword automatically emails scheduled reports to multiple recipients. Users can choose between CSV or PDF reports, which are delivered to clients’ inboxes on a daily, weekly, or monthly basis.
It would be beneficial for clients to have access to your branded keyword ranking reports, presented on a custom domain with your logo, to provide them with a clear understanding of the company they are doing business with.
- Price: Starts at $3/month billed annually (weekly ranking updates, 50 keywords)
- Free trial: 14 days + free limited version
How to create a report in Keyword.com:
Step 1: Add your project. Enter the project name and select the reporting currency.
Step 2: In the Add keywords window, add your website domain.
Step 3: Then type in your keywords. Once you add one, you’ll see the suggestions that you can also add to your list by clicking on the plus icon.
You may add a tag to get more organized reports.
Instead of typing and selecting keywords one by one, select Bulk import. Then add keywords with tags in the format provided in the prompt.
Step 4: Below you can select region (country), language, and device. You can also exclude from Share of Voice to leave your keywords out of your Share of Voice calculation, which is a metric provided by Keyword.com.
If you need to, you may set a specific location.
Step 5: Once everything is done, click on the “Add keywords” button.
Step 6: Click on “Export” (if you’d like to download the report) or “Share” (if you’d like to share the link to the online report):
Step 7: Select the way you’d like to download the report.
Step 8: You may copy the link or embedded code to view the report .
Now you can see the report. It shows you rank changes, how many keywords are in the top 3, top 10, top 20, top 30, and top 100, volume, CPC, competition level, source, URL, and search results.
Keyword.com offers a limited set of reporting features at a competitive price. While it lacks customization, branding, and other features that would set it apart, it excels at its core functionality and avoids overwhelming users with unnecessary settings and features.
11. Nightwatch
Nightwatch is an all-in-one SEO service that can be used by any size company. It offers features such as rank tracking, backlink monitoring and website audit.
Nightwatch helps improve SEO by providing in-depth reporting and insight into website performance.
Nightwatch’s Keyword Discovery feature increases your search engine visibility. You can discover new keywords by typing in a URL, then organize them by segment and create a strategy to boost your campaign.
With Nightwatch, you can save even more time by automating the creation and delivery of segmented reports to your team or clients.
- Price: Starts at $32/month (billed annually)
- Free trial: 14 days
How to create a report in Nightwatch:
Step 1: Go to Reports section and click on “Add Report”.
Step 2: Preview your report and start customizing it.
Step 3: Select the template and elements you want to add to your report. These are the metrics that will be displayed. Don’t forget to add the Rank element.
Step 4: Select whether you want to schedule the report and where you’d like to send it.
Step 5: You can choose your own logo and report format: PDF, CSV, or HTML.
Step 6: Save the report to your dashboard by clicking Save Report. Download the report in the format you’ve selected by clicking Download Report.
Your report will contain the rankings, last change and evolution of your keyword position.
Nightwatch has a solid search engine ranking report tool with some customization features. However, as usual, it has its own limitations in branding. It can be unlocked only in the higher subscription plans. Otherwise, Nightwatch is a great choice for analyzing and providing reports in different formats.
Other Search Engine Ranking Report Software
I'm going to quickly go over a few more solid keyword ranking report software, which are missing from the list above.
AccuRanker
AccuRanker provides you the automated ranking report tool that gives you complete freedom to create your reports once and then focus on what really matters.
Automated reporting is a game-changer for any agency looking for an easy life. It's simply not worth the time and effort to manually pull and copy reports from multiple sources.
Reporting on rankings and traffic is essential for any agency. AccuRanker can handle this for you with minimal effort. After the initial set up and configuration, it takes care of the rest.
SE Ranking
Every subscription to SE Ranking comes with SEO Report Builder. You get unlimited manual reports, and your plan determines how many automated reports you can use.
SE Ranking is a SEO ranking report tool that lets you organize data any way you want. You can create unique reports in no time. You can also customize the look and feel of your online SEO report.
It is possible to create an unlimited number of SEO report templates, each containing the requisite data for a specific customer. These templates can then be sent to clients manually or scheduled for automatic delivery to their inboxes.
Mangools
Mangools offers a keyword rank report with comprehensive data on all relevant metrics and a range of timeframes. This eliminates the need for PDFs, which can become outdated. Mangools’ reports are entirely online, ensuring efficiency.
It is possible to remain informed when there is a significant change in the position of a keyword in the search engine results page. Mangools will send an automatic alert when a tracked keyword moves up or down significantly in the SERP. This can be set up to notify the user of any change in position, whether it is in the top 10 or top 100. The user can set up more alerts according to their needs.
Wincher
The Wincher reporting system is designed to save users a substantial amount of time, allowing them to dedicate their efforts to other more valuable tasks.
The system’s customization capabilities allow users to create reports tailored to their specific needs and preferences with options to select frequency, day of distribution, and ranking data.
Additionally, users may select which keywords to include in their reports from a range of options provided by Wincher. One can further streamline this process by utilizing keyword groups.
Google Analytics and Google Search Console
Google Analytics (GA) and Google Search Console (GSC) are the fundamental instruments utilized by all digital marketing professionals.
GA offers a multitude of dimensions and metrics, enabling the creation of a bespoke Google ranking report tool that can be sliced and diced to reveal insights into user data.
In contrast, GSC offers a more limited range of preconfigured ranking reports as it tends to focus on organic search data.
However, unlike Search Console, GA does not require the use of filters to exclude paid search data.
When considered in isolation, neither Search Console nor Analytics provides a comprehensive understanding of the digital landscape. Nevertheless, they can be employed to create a highly effective combination in the context of project analysis.
RankWatch
The reporting feature offered by RankWatch is relatively straightforward, enabling the generation of reports for projects and their download as PDF or Excel files.
This search engine rank reporting tool lacks an option for scheduling reports, and there is no functionality for clients to receive reports via email. Instead, users must download the report and manually transmit it, which we consider to be an omission on behalf of the company.
Additionally, RankWatch offers a white label feature, which permits the incorporation of a company logo into the report and the alteration of colors.
Best Practices when Making SEO Ranking Reports
We’ve identified the best SEO tool for keyword ranking reports. Now, I’m going to share my insights and practices on how to make a report of SEO analysis in rank tracker.
Simplicity is key
It is essential to keep reports as straightforward as possible. You should ensure that the report components are easily comprehensible for clients.
It’s not necessary to provide an excess of data in a report
This point is closely related to the previous one, but it’s important to note that marketers frequently make the mistake of treating all data equally.
It is important to differentiate between the useful information your clients will require from the rest of the data. Avoid overwhelming your clients with irrelevant information and excessive data sources.
Automate all tasks to optimize productivity
Automating your reports offers several advantages. For instance, it frees up time that can be spent on other tasks. This is something all expert marketers have experienced first-hand. Another benefit is that it allows you to focus on your strategies rather than on reporting.
Year-over-year data is essential for compiling decent reports
It’s better to present data in a year-over-year (YOY) format. Seasonal and holiday fluctuations can significantly impact data, making a year-over-year comparison invaluable for providing context to your report.
Wrapping Up
Search Engine Rankings Report is essential for gaining a clear understanding of your current standing. You must understand, monitor, and take action based on your SEO rankings to succeed online. Create your reports now, apply best practices and track your rankings. SEO is a long-term process, so optimize every little detail.
