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Nightwatch
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Who Should Use It
SEO Agencies, Enterprise companies, In-house teams, business owners
Use Cases
— Website position monitoring
— Competitor review and analysis
— Keyword research
— Custom and automated reports generation
— Website audit
— Backlink monitoring
Search Engines
Google, YouTube, Google Places, Bing, Yahoo, DuckDuckGo
With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.
Ask an expert →
Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.
Ask an expert →- Accurate tracking on multiple search engines such as Google, Bing, YouTube, DuckDuckGo, Google Places
- Automated and white-labeled reports for every location
- Website auditing for on-page SEO performance
- Discovery of hidden keyword ranking opportunities
- Custom segments for audience groups
- Analysis of campaign effectiveness
- Location tracking with zip code precision
- Integration with Google Analytics, Search Console and Looker Studio
- Backlink monitoring
- Customizable columns for your keywords’ data
- Cannibalisation detection
- Difference of less than 3 positions — 1 point;
- Difference from 3 to 10 positions — 0.5 points;
- Difference of more than 10 positions — 0 points.
- Ease of use
The tool remains easy to use thanks to its user-friendly interface and intuitive, detailed dashboard. - Advanced rank tracking
The software offers comprehensive reporting and segmentation capabilities for any geolocation. - Customizable reporting
You can generate and automate custom daily reports using flexible reporting options which in most cases can be a huge life saver. - Worldwide coverage
You can track keyword rankings in more than 50 000 locations worldwide. If you’re a business with a global presence, it’s just a godsend for you. - SEO Dashboard
The dashboard of Nightwatch allows you to draw informed conclusions and dive deeper for thorough analysis with instant insight into trends and opportunities. - Tracking multiple websites
The ability to add multiple websites (from 50 to 1000) is exceptionally valuable, mainly for SEO agencies. - AI-driven feature
Nightwatch includes this AI feature called NightOwl AI SEO Agent, that helps you to automate the entire SEO process thanks to its precise and consistent excellence.
- Cost
For individuals and small agencies with limited financial resources, Nightwatch can be a significant expense. - Limited free features
Some advanced features may only be available in the paid version. - Limited integrations
Although Nightwatch integrates with Google Analytics and Search Console, it may not provide smooth integration with some other third-party tools or platforms you may be using.
- — 250: $39 per month
- — 500: $59 per month
- — 1K: $99 per month
- — 2K: $198 per month
- — 3K: $269 per month
- — 4K: $339 per month
- — 5K: $399 per month
- — 6K: $459 per month
- — 7K: $519 per month
- — 8K: $579 per month
- — 9K: $639 per month
- — 10K: $699 per month
- — 20K–100K: Schedule a meeting to discuss pricing
"Nightwatch is hands down the best rank tracker we've ever used."
What do you like best about Nightwatch?
Nightwatch is hands down the best rank tracker we've ever used. Over the years, we've tried countless options, but Nightwatch truly stands out. From its precise rank tracking to the regular updates and innovative new features, it consistently exceeds expectations. A solid 5 stars from us! Review collected by and hosted on G2.com.
What do you dislike about Nightwatch?
More integrations with better reporting software. Review collected by and hosted on G2.com.
What problems is Nightwatch solving and how is that benefiting you?
Ranktracking, SEO audits.
Nightwatch makes me look like a professional when talking to clients. It has contributed so much to business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.
Pros
Ohhhh! There are so many things I like about Nightwatch.
First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client get a personalised email with their ranking report.
Next, let talk about the rankings. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I liked Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for.
Cons
Nothing I can about dislike this software as it is an amazing rank tracker software. I love it because I use it everyday.
"Our Rank Tracking Software of Choice"
Accurate keyword rank tracking is a must for our organization. We were using their Ranktrackr product already, loved it, and decided to upgrade. Good investment.
Pros
We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits.
Cons
Took a bit of time to figure out how to implement multiple GA and GSC accounts, but support was excellent in helping us. Works flawlessly.
"As an online marketing agency we can't live without Nightwatch!"
As an online marketing agency we can't live without Nightwatch! It helps us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys!
Pros
a lot of updates, much more than only rank tracking, very easy to use.
Cons
I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. I'm sure they will fix this in a future update. Would also love to see seo audits implemented (like woorank or semrush), but i believe they are already building this (awesome!)
"Nightwatch - Deep Keyword and Link Tracking Tool"
Overall, the tool is perfect for my needs, and I would recommend it to anyone who is in need of a keyword tracking tool.
Pros
The tool is very simple and easy to use. It tracks keywords that I select accurately and displays SERPs in the tool. It allows me to track competitors and stay ahead of them in Google search, as well as create visuals and graphs to display my results to my seniors for reporting. The URL and link tracking built in to the tool is also helpful in identifying what sites are linking to mine, and whether the quality of the URL is worth reaching out for more links.
Cons
The only negative thing I could say about the tool is the pricing. Not that it isn't a great value at all pricing options, but it would be a nice nod to continued and valued customers to provide incentives to continue using the tool, such as retainment pricing or extras.
With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.
Ask an expert →Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.
Ask an expert →
With projects spanning the US, Germany, France, and the UAE, I help B2B, SaaS, and eCommerce companies grow through scalable SEO and content marketing. Passionate about business growth, I’ve raised B2B SaaS EdTech search traffic by ~x7 and trials by ~x4 in 3 years, built and sold online projects with 150K+ monthly visitors and a 33x return.
Ask an expert →Specializing in Organic Growth for B2B SaaS, I work at the intersection of SEO and Go-To-Market strategy. My experience spans across LogisticTech, MarTech, FinTech, and HealthTech — helping international products grow through scalable, data-driven approaches.
Ask an expert →
