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Update from June 28, 2024. Here’s what I added: 5 new tool reviews; updated tool descriptions according to product changes; survey on the most popular rank tracking tools that SEOs use in their workflow; some minor formatting changes. So, it looks like you’re tired of collecting keyword positions from the GSC every week and putting

So, what is buyer persona, and why do your business needs it RIGHT NOW? Buyer personas are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. They help you understand the goals, challenges, motivations, and behavior patterns of your target audience so that you can create content

Have you been searching for the perfect way to collect your customers’ info in one place? Yes, you got it right. It’s time to create a B2B buyer persona for your content marketing team. It will help you to create an accurate content marketing strategy, define tone of voice and do keyword research. Check out

If you’re looking for examples of pillar pages, you most certainly would like to create your own. And rightly so. This topic-cluster methodology can have far-reaching benefits for inbound marketing, SEO optimization, lead generation, and more — providing an effective platform to drive appreciable results. According to Content Marketing Institute, there are 3 commonly used

Looking for the all-in-one solution to plan your content is like searching for an Alka-Seltzer tablet that’s been dropped in the ocean; you’re not going to find it. Depending on the type, size, and my involvement in the project, I use different options on the content calendar. Clearly, some basic things like date, author, title,

Okay, well we both already know that you’re putting together a content map and looking for a template to fill out. I’ve picked up 8 templates for different occasions. But first, let’s break down what components a content map should definitely include. For what? To make sure you get the results you want. And here

You have to know where you are to get to where you want to be. And a website audit is the starting point in your SEO journey. Actually, different analysts have different needs when it comes to performing a site technical analysis. In my article, I decided to look at three SEO audit formats: a

Looking for the perfect template to create a content marketing strategy? You won’t find one here, so just close this tab. In my years of experience in content marketing, I’ve learned that there is simply NO SUCH THING. In general, the best solution for you would be to create your own strategy template that meets

Do you need a content marketing portfolio right now? Well, if you’re here, you probably do. Portfolio is the best way to assemble and showcase your past work, as well as bringing up your personality. If you want clients and job applications lining up for you, think about all the projects you’ve worked on and

So, you’re thinking about creating your own SEO portfolio. In this article I’m going to show what types of portfolios SEO specialists can use, review 9 great SEO portfolio examples and I’ll give some tips on how to design your own portfolio 💎. Whether you’re a beginner or have experience, having a portfolio as an