19 SEO-Friendly Content Pillar Page Examples for Roof-Breaking Traffic and Lead Generation

If you’re looking for examples of pillar pages, you most certainly would like to create your own. And rightly so.

This topic-cluster methodology can have far-reaching benefits for inbound marketing, SEO optimization, lead generation, and more — providing an effective platform to drive appreciable results.

According to Content Marketing Institute, there are 3 commonly used pillar page types:

• 10x content pillar page. Its format is similar to an ungated e-book or a guide. It solves both search engines and site visitors. Search engines recognize the clustering of like-themed content pointing to a comprehensive website page or blog post. Site visitors benefit because they can view your content before deciding to commit to downloading it.
• Resource pillar page. It’s a reference page of valuable like-themed links. There are three types of resource pages: external-focused pages, brand-focused resource pages, and series of related pages.
• Product or service pillar page. This page answers the questions your company is regularly asked about. It’s descriptive but not overly so.

I’m not shy to say that I’ve done my best to collect examples of pillar pages of various types and from various industries for you. With each example, I share what makes them effective and what you can borrow to create your own masterpiece.

So, let’s dive into the world of examples for inspiration on crafting your own pillar page.

19 Content Pillar Examples

Name	What’s Inside	Results
1. Zapier’s Guide to Working Remotely B2B SaaS, Marketing	Clear article structure and navigation Added media materials Only the information you need	Monthly traffic: 520 Reffering domains: 1.2K Main KW position: 1
2. Elementor’s Guide on Web Design Style Guide B2B SaaS, Web Design	Free templates No special URL structure Detailed and structured navigation	Monthly traffic: 1.8K Reffering domains: 71 Main KW position: 1
3. Diet Doctor’s Keto Diet Guide for Beginners B2C SaaS, Healthy Lifestyle	Navigation both in the beginning and in the sections A mixed approach to building attachment page URLs Additional materials (flyers, printable guides)	Monthly traffic: 528K Reffering domains: 41 Main KW position: 4
4. Yoga Journal’s A-Z Directory of Yoga Poses Media, Healthy Lifestyle	A table to organize resources Silo structure Unobtrusive advertising	Monthly traffic: 16K Reffering domains: 623 Main KW position: 1
5. Tofugu’s Learning Japanese Guide Media, Education	A clear hierarchy of the page’s parts Original custom pictures Suggested additional resources and tools	Monthly traffic: 46.3K Reffering domains: 383 Main KW position: 1
6. Muscle & Strength’s Workout Database E-Commerce, Sports	Page personalization Categories promotion Free materials	Monthly traffic: 197K Reffering domains: 887 Main KW position: 1
7. Wine 101’s Beginner’s Guide to Wine Media, Food	User-friendly design The course and products promotion Brief and to the point	Monthly traffic: 47.9K Reffering domains: 342 Main KW position: 1
8. Atlassian’s Guide to Agile Development B2B SaaS, IT	Double navigation Properly arranging content	Monthly traffic: 858K Reffering domains: 8.4K Main KW position: 3
9. Shopify’s Guide on How to Sell on Amazon E-Commerce, Marketplaces	Screenshots for ranking Free webinar and guide Links inserted in the content	Monthly traffic: 12.3K Reffering domains: 461 Main KW position: 6
10. Later’s Page on Instagram Guides B2B & B2C SaaS, Social Media	Screenshots for user-friendlier page structure Sticky navigation	Monthly traffic: 7.7K Reffering domains: 235 Main KW position: 1
11. Stripe’s Documentation B2B & B2C SaaS, Finance	All the documentation for a product in one place Less text, more usability A detailed description of the product possibilities	Monthly traffic: 376K Reffering domains: 18.5K Main KW position: 1
12. Wild We Wander’s DIY Truck Camper Guide Media, Travelling	Embeded posts from social networks for page ranking Live photos and videos as E-A-T factors Inserted videos from the YouTube-channel for both the page and the channel promotion	Monthly traffic: 1.7К Reffering domains: 106 Main KW position: 1
13. Audubon’s Guide to North American Birds Media, Nature	Include audio recordings for user-engagement The structured data should be marked up with schema A search box within your paget affects the user experience	Monthly traffic: 11К Reffering domains: 991 Main KW position: 1
14. The Mailshake’s Cold Email Masterclass B2B SaaS, Marketing	Suggest options for accessing content (online, pdf, etc.) A handy table of contents with a summary of the chapter content	Monthly traffic: 311 Reffering domains: 540 Main KW position: 2
15. Rochester Homes’ Guide to Buying a Modular Home B2C, Construction	Suggest options for accessing content (online, pdf, etc.) A handy table of contents with a summary of the chapter content	Monthly traffic: 311 Reffering domains: 540 Main KW position: 2
16. ESI’s Guide on Metal Stamping B2B & B2C, Manufacturing	The more unique the image, the better it ranks Illustrate what you’re talking about with a video Customer testimonials can help you increase your trustworthiness	Monthly traffic: 2K Reffering domains: 53 Main KW position: 1
17. NVISION’s Guide to Laser Eye Surgery B2C, Healthcare	Add a section with further reading to boost the rest of your site’s articles If you write content on medical topics, don’t forget to include valid references	Monthly traffic: 5.4K Reffering domains: 267 Main KW position: 4
18. The Roads & Kingdoms Guide to Johannesburg Media, Travelling	Even a resource page can be made visually impressive Promote the other pillar pages, so you strengthen the whole bundle	Monthly traffic: 16 Reffering domains: 50 Main KW position: 9
19. The Hotjar’s Essential Guide to Growing Your Early-Stage Saas Startup B2B SaaS, Business	You don’t have to put the whole guide on one page: put the chapters on separate URLs and make the process of finding information easier Introduce the guide to your reader: what it is based on, what its purpose is, and how to use it	Monthly traffic: 222 Reffering domains: 186 Main KW position: 4

Alright, it’s time to start explaining why I chose these particular pages and some of their features you can take note of.

1. Zapier’s Guide to Working Remotely

This pillar page from Zapier provides a comprehensive overview of remote work, with content pillars ranging from the basics to more advanced topics. The visuals and concise yet informative writing make this pillar page an ideal resource for those looking to learn about all aspects of remote working, from setting up your workspace to collaborating effectively with team members.

Zapier uses this pillar page not only as a source of information but also for its marketing purposes.

How Does Zapier Use Its Pillar Page?

Under The Learning Center, there are guides that Zapier uses for lead generation. At the bottom of each guide is an application form for a free trial. Zapier also uses the guides to increase brand awareness (all the guides are branded) and leads through the sales funnel.

Thus, the pillar page becomes a link in the chain of marketing funnel.

Why Zapier’s Page Is a Good Example to Follow

Here are some aspects I particularly like about this page:

• Clear article structure and navigation that makes it easy to open the section of interest.
• Only the information you need: no long texts, just the title, a brief description of the section and links right away.
• Additional related articles: in addition to the lists of pages, Zapier offers additional information on the topic.
• Added media materials to the page with the ability to download in various formats.

This page also shows us that it is not necessary to have the classic URL structure (/topic/sub-topic/article) in order to combine articles into one pillar page. You can simply combine the articles into thematic blocks.

Organic Traffic

Thoughtful work on the page brought great results, traffic began to appear instantly. The page quickly made it to the 1st position on Google and is still there even after several years. The max traffic was in 2020 — about 2K users.

Organic Keywords

According to many of the keywords, the page is in the first position. This provides a continuous growth of traffic.

Referring Domains

Also, this pillar page is a great link generator. Such a page serves as an excellent resource of diverse information, so it can be referenced not only as a guide, but also as a source of a particular resource. Zapier’s pillar page has about 800 content links from DR>50.

Key Takeaways

• The design and content of the page as simple as possible, the reader immediately gets access to the information they are looking for
• Create videos and embed them to your PP: this will help you rank and prove your expertise (greetings E-A-T)
• Additional e-books and guides as lead generators

2. Elementor’s Guide on Web Design Style Guide

On Elementor’s blog, they have a comprehensive guide to building your own custom style guide that outlines why you need one and how to create it.

How Does Elementor Use Its Pillar Page?

As in the case of Zapier, the Pillar Page has a place in the sales funnel, namely influencing the potential buyer in the early stages of the sales funnel.

In several places on the page are advertising banners that lead to the purchase of the website builder. In this way, Elementor increases conversions to its landing page.

There are also many other guides on the Elementor’s website, which indicates the effectiveness of the pillar page structure. It draws traffic perfectly.

Why Elementor’s Page Is a Good Example to Follow

Especially in Elementor’s pillar page, I like its functionality. It includes:

• a step-by-step creation of a style guide;
• a free template;
• a newsletter subscription form;
• advertising (banners) of Elementor’s website builder.

A table with navigation through the article also fits perfectly. It takes the reader straight to the block of the article you are interested in.

The selection of added pages is also noteworthy. They are all related by web design theme, but, as in the previous example, are not related by URL structure (/blog/article/).

Organic Traffic

In the two years since the article was published, we have seen an even and smooth increase in traffic, which shows that the pillar page system works great. A surge in traffic is seen in the summer of 2022 — about 2.5K users. Perhaps at that time the page is somehow promoted in the search engine.

Organic Keywords

Despite the fact that this page does not have a lot of keywords, they are mostly with volume 100-500. In addition, for these keywords the page is on the first positions, which provides a constant flow of traffic.

The keywords are targeted, then there is a high probability that the visitor of the page will later purchase an Elementor product.

Referring Domains

The small number of referring domains is due to the specifics of the niche. The page is linked to by such powerful resources as Flipboard and Zippia. In addition, the number of domains is constantly growing.

Key Takeaways

• Templates will increase your brand awareness and prove expertise in your industry
• It is not necessary to make a complex URL structure, it is enough to pick up thematic articles from the blog
• Detailed and structured navigation has a positive impact on the user experience

3. Diet Doctor’s Keto Diet Guide for Beginners

The pillar page on the keto diet guide by Diet Doctor provides a comprehensive overview of all you need to know about this dietary approach. The page is divided into sections, each discussing a different aspect of the ketogenic diet and its implementation.

How Does Diet Doctor Use Its Pillar Page?

Once again, the sales funnel. Since Diet Doctor is still a commercial site, it uses its information pages to promote its paid services.

The site team takes a personalized approach to getting targeted action. In the screenshot below, you can see a banner offering to order a personalized meal plan and three buttons. Being able to select and receive a unique product increases conversions many times over (I even almost ordered a meal plan myself).

Another type of banner is located in the middle of the page and at the end (under the text of the article). The intention here is straightforward: get a 3-day trial, followed by a paid subscription.

Why Diet Doctor’s Page Is a Good Example to Follow

I find this pillar page from the Diet Doctor fantastic as it combines a lot of features.

Free materials in different formats that help give out for different keys and keep users coming back to the site time and time again.

The information on the page covers ALL aspects of the keto diet. Again, the keyword cluster increases many times over.

In the right sidebar is replaced by a block with short answers to basic questions the reader may have. Then a link takes you to a more detailed answer located in the article itself.

And one of the most important things is proof of expertise. The guide is written by medical professionals, which is stated at the very beginning of the article. the reader can verify this by going to the specialist’s profile. This is VERY helpful in search engine optimization (E-A-T concept).

Organic Traffic

The nutrition niche is extremely popular among web users. High-quality content attracts a huge number of users, so traffic has been at a high level for several years.

Organic Keywords

Although the page is not in the first position for the main keyword, it does not prevent the resource to occupy the top 1 in Google for other, less frequent requests. The page has accumulated a huge cluster of keywords on the keto diet (over 70K), which allows it to appear in many search queries.

Referring Domains

The detailed content porosity resulted in material that you want to link to. The growth of referring domains occurs gradually, which is favorably perceived by search engines and allows to keep its position in the search engine results for a long time.

Key Takeaways

• A personalized approach to the target action on the pillar page
• A mixed approach to building attachment page URLs: both adding separate subpages for that particular pillar page (SILO structure) and just articles from the blog
• Additional materials (flyers, printable guides) help the page rank
• Navigation not only in the beginning of the article, but also in the sections themselves

4. Yoga Journal’s A-Z Directory of Yoga Poses

The Yoga Journal’s page is a resource page offering a comprehensive guide to yoga poses.

The page is divided into two main sections: Beginner Poses and Advanced Poses. Each section contains listings for a variety of poses, including seated poses, standing poses, postures that require balance or flexibility, and inverted poses.

How Does Yoga Journal Use Its Pillar Page?

Since the site is an online magazine, the primary goal of the conversion is to get a subscription. That’s why there is a banner on the site pages with an offer to subscribe to news and additional information about yoga.

The main commercial banner of the page is the Outside+ ad, c through which you can subscribe online to several magazines at once (including Yoga Journal).

The banner does not distract from the main information of the page and thus does not cause a negative reaction from users.

Why Yoga Journal’s Page Is a Good Example to Follow

Well, what I like first and foremost is the MINIMUM of advertisements on the page. And the one that is there is placed after the main information of the page. What I mean by that is that the user gets the information they came to the page for first, and then the advertising information.

The second is the ease of navigation. Catalog of yoga poses is designed as a table (two tables, to be exact).

I also like the systematic approach to creating pages, namely the clear construction of Silo structure. You can trace the hierarchy of the pages.

Organic Traffic

Traffic figures are stable (except for one major spike when it doubled), indicating quality content that regularly brings new organic users from search to the page. The maximum traffic was 32K organic users per month.

Organic Keywords

Based on the keywords we can conclude that the traffic is mostly non-branded, which is a pretty good indicator for the site. The page gathered 1.7K keywords.

Referring Domains

The resource began to be referenced almost immediately after the release of the page. Since then the number of referring domains is constantly growing, indicating the effectiveness of the page structure.

Key Takeaways

• A table is a great way to organize information or resources
• Silo structure perfectly helps in building a hierarchy of pages on the site
• Users like unobtrusive advertising more

5. Tofugu’s Learning Japanese Guide

This pillar page from Tofugu is an incredibly comprehensive resource for learning Japanese. The site provides a variety of learning tools and resources, such as articles, books, grammar guides, quizzes, vocabulary workbooks and flash cards.

How Does Tofugu Use Its Pillar Page?

Since tofugu is primarily an educational portal, the main purpose of this page is to share Japanese learning experiences with readers. However, the creators do not forget to promote their resource as well.

For example, at the beginning of this article, they invite readers to sign up for their email newsletter and subscribe to them on social networks.

It’s also likely that they get a stream of new listeners to their podcast from organic search. You’re attracted to these guys too, aren’t you? I’m almost running to learn Japanese!

Why Tofugu’s Page Is a Good Example to Follow

As you have already realized, I am a big fan of clear page structure. And these guys have made me absolutely ecstatic!

Now a few words about the components of this page. The atached pages look like this:

They are not related to the pillar page structure, but they all come from the same section (/japanese/+ article name/). So the guide can safely be called a summary page that combines many of the articles on the site.

But most of all I loved the original illustrations (I bet they were custom made especially for this site). They bring a special style to the resource.

Organic Traffic

The traffic graph can hardly be called homogeneous: interest in the topic increases depending on the season (most often it happens at the end of the year, and the decline is at the beginning of the next year (New Year’s resolutions to learn languages?😂).

Organic Keywords

The page is in the first position for almost all the keywords related to learning Japanese. Moreover, the level of competition for these queries is pretty high.

All in all, the page has collected about 6K organic keywords.

Referring Domains

What can I say, the page (and the site itself) is really great, so the number of referring domains is growing tirelessly. Moreover, the page is linked to by such powerful resources as Reddit, Medium, Duolingo, and many others.

Key Takeaways

• Original custom pictures are not only liked by users, but also by Google (helps to rank)
• Suggest additional resources and tools (if it is a trusted resource, you plus from Google)
• A clear hierarchy of the page’s parts rules!

6. Muscle & Strength’s Free Workout Database

This pillar page on Muscle & Strength is focused on helping users find the right workout routine to fit their goals. It provides a comprehensive catalog of workout routines, categorized by muscle group and workout type, as well as frequently asked questions related to strength and fitness.

How Does Muscle & Strength Use Its Pillar Page?

Despite the fact that the site is an online store, there are no product banners in the article: a truly free database.

The only suggestion is to sign up for a newsletter with more information.

Thus, I conclude that the page is used to gain the trust of a loyal audience and bring potential buyers to the online store through informational search queries.

Why Muscle & Strength’s Page Is a Good Example to Follow

The most significant thing that I like about this page is that not only individual articles are attached (and accordingly pumped), but categories (20, to be exact) as well. The reader is presented with a convenient catalog in which he can choose a suitable option for himself and study in more detail already a specific subject of interest to him.

Individual workout program pages have also been added. The design and descriptions of these articles are particularly noteworthy. Under each article block (picture + text with description) there are three qualifying points: fitness level, gender, and training frequency.

Organic Traffic

In 2022, traffic to the page increased fourfold! That’s an amazing result. Perhaps at this time, work was done to update the content and optimize the structure of the page.

Organic Keywords

The page has collected a huge cluster of keys, and the traffic from them comes not branded. This is an excellent indicator, given the competition for these search queries. All in all, there are about 7K organic keywords.

Referring Domains

The number of referring domains grows rather smoothly and not so fast. The graph looks like a ladder, maybe page promotion was used. Almost 1K reffering domains is such a great result.

Key Takeaways

• Pump up not only individual articles but entire categories (sections)
• Personalize pages (who will be interested in this material), so you will bring the target users from the pillar page to the attached pages
• Share free materials, it builds trust and attracts potential new customers

7. Wine 101 Beginner’s Guide to Wine

This pillar page on wine basics for beginners is an excellent guide for those interested in learning more about wine.

The page structure consists of a summary that acts as an introduction to the guide, before delving into each topic in further detail. This pillar page is designed to help readers navigate through the various topics, providing comprehensive information on all aspects of wine.

How Does Wine 101 Use Its Pillar Page?

The main thing the resource promotes is an online course on the basics of wine. The creators of the portal also offer to subscribe to the newsletter and get a discount on the purchase of the course on this pillar page.

Wine 101 also offers users to buy a paper book of their own authorship. The link takes you to the company’s online store, where you can buy everything connected to wine.

Thus, the page is used quite clearly for sales with a quick transaction cycle.

By the way, the site includes the guides page, which is a great lead generator.

Why Wine 101’s Page Is a Good Example to Follow

I’ll be honest: This is one of my favorite examples of pillar paging that I talk about in my article. I’ll explain why in a moment.

First, I like the clear sorting of pages by industry. And it doesn’t just happen in terms of text, but it also shows in the design. Also, the sections themselves were designed just fine: the title, the section description, the list of related pages, and a thematic picture on the side.

Secondly, I like how seamlessly their product advertisements fit into the guide. It’s like a part of it that doesn’t get in the way or distract from reading.

I also really like the fact that this guide is not cluttered with text. There are only 1000 words in the whole guide, but does the user get all the information they need? Yes, he does.

Organic Traffic

The traffic graph is smooth with rare spikes.

Traffic started to drop in 2018, but it started to rise again at the end of 2022. I believe this is due to updated content on the page.

Organic Keywords

We can also observe a very interesting sample of keywords: among them, there are both branded and non-branded. For all the keywords except the first position (but it would be too fairy-tale to get first place for the query “wine”, wouldn’t it?). The page has collected about 1K organic keywords.

 

Referring Domains

The situation with referring domains also looks quite optimistic: for 9 years, the graph is gradually growing with a slight decrease from time to time.

In addition, about 70 percent of all referring domains have a rating greater than 50, which helps the page for many years to remain at the top of the search results.

Key Takeaways

• Design the page first and foremost for your reader
• Pillar Page is a great way to promote your courses and products, as it brings a lot of targeted traffic to your product
• Talk only about the point: big texts won’t get you anything

8. Atlassian’s No-Nonsense Guide to Agile Development

The Agile pillar page on the Atlassian website is a great resource for those looking to build their agile knowledge and apply it to their workflows. It provides an in-depth guide to understanding agile principles and strategies, as well as how to construct and manage agile teams.

How Does Atlassian Use Its Pillar Page?

Atlassian uses this pillar page primarily to promote his products, particularly the Jira software created for business team management.

In the penultimate paragraph, they link the software and tell how it can be useful to a user looking for information on agile. There are also tutorials on how to use Jira.

Thus, the page is used to generate leads and close deals with a long sales cycle.

Why Atlassian’s Page Is a Good Example to Follow

The thing I just love about this page is the user-friendly navigation. Let me explain what I mean.

In the screenshot below you see two menu options: a vertical menu and a card menu. The vertical menu is more informative because you can immediately select subtopics, whereas clicking on a card will take you to the main topic section where you can select the subtopic that interests you.

Also take into consideration that menus with agile topics and tutorials are located after the agile definition, and the information that goes deeper into the topic comes after the menu. As a result, the attached pages get more traffic.

Organic Traffic

Traffic began to grow strongly from the beginning of 2020, and the growth continues to this day. This is most likely due to increased interest in the IT niche.

Organic Keywords

I really like the keyword screenshot for this page, because it’s a great example of what the pillar page structure will produce in search engines beyond the main keyword. And for all of those keywords, the page is in the top three positions on Google. That’s just awesome!

And there are about 90K organic keywords on the page, which allows the page to rank even better.

Referring Domains

Note the pattern: the active growth of traffic began at the same time as the growth of referring domains. These two indicators influence each other: a large number of referring domains allows the page to stay long at the top and get traffic, which in turn leads to new referring domains.

Key Takeaways

• Think carefully about the menu and navigation on your page, users will definitely appreciate it
• Put the main content at the top of the page and you’ll get more clicks

9. Shopify’s Guide on How to Sell on Amazon

This page on the Shopify blog is an Amazon seller guide, which helps e-commerce entrepreneurs learn how to make the most of their products and services on Amazon. It provides useful tips for anyone interested in selling with Amazon, from setting up accounts to understanding product fees and pricing strategies.

How Does Shopify Use Its Pillar Page?

Since Shopify is an online sales platform, the main goal of all pages from the blog is to attract buyers through informational traffic. On this particular page, they offer readers to try a free trial of their product, which is very apropos, because this pillar page is an Amazon online sales guide.

Also, Shopify on their page invites us to subscribe to their newsletter, which also sends us into the sales funnel, thereby preparing the customer for the decision to buy the product.

In addition, we can find many other guides on the Shopify blog to generate traffic and attract new customers for the product.

Why Shopify’s Page Is a Good Example to Follow

Since this page is a guide, here we should pay attention to one feature. Screenshots. If you’re doing a guide to any online product screenshots are exactly what you need and here’s why. Firstly, they help the user to understand the interface better and he will thank you for that. And secondly, this way you create unique images, which is very pleasing to Google, so your page will be better ranked.

For those users who prefer to get information through video, Shopify has prepared a webinar on finding ideas for selling products online.

They have also prepared a guide for those who want to create their own business but don’t know where to start. A good move, as they find potential customers for their tool.

And finally, I want to note that the links to the inner pages of the site are placed in the text itself and look very organic (as a source of additional information). The text of the guide looks expert, as supported by various resources.

Organic Traffic

The guide came out in early 2020, just as the pandemic began. Since then, in 3 years, people have realized that the future is online business and online sales, so the number of visitors to the page continues to grow actively.

Traffic grows in a heterogeneous way, indicating that from time to time content is improved, and then the rates begin to rise.

Organic Keywords

As we can see, most of the keys contain the name of the resource, from which we conclude that the traffic is mostly branded. But for non-brand requests, the page is also in the top 10. All in all, the page has collected about 8K organic keywords.

Referring Domains

The number of hits is increasing, which is reflected in the number of referring domains to the page. Not a bad result for this kind of traffic.

Key Takeaways

• Screenshots in the guides will help you to rank better and make the page really useful to the user
• Insert links to your pages in the content itself (but only where appropriate)
• Make webinars and guides, it will help to win the readers’ trust

10. Later’s Page on Instagram Guides

This pillar page by Later helps people get the most out of Instagram. It has a structure that helps people find relevant content quickly and easily, so the page will rank well in search engine results. It also has links to other pages related to their website, such as a page about how to use the platform, a page about news and updates, and a page on best practices.

How Does Later Use Its Pillar Page?

Since Later is a social media management platform, their main goal is to attract new users to their platform. Therefore, articles on the blog automatically become a kind of platform for advertising the product.

Later produces quite a few guides on his blog, both in article and video format. For this company, the guides work as lead generators.

In general, the blog itself generates good target traffic, thereby becoming part of the sales funnel. Specifically, at the initial stage they tell users about the features of the product.

Why Later’s Page Is a Good Example to Follow

Foremost, I like the way the table of contents is laid out. It’s pinned in the left sidebar so that when you flip down the page, you can still see it.

I also like that the examples in this guide are illustrated with screenshots and arrows. This is very convenient because the reader gets the information he or she needs right away.

The structure of the links is diverse: attached pages with the structure of /later/page-title/ and /later/blog/page-title/.

Organic Traffic

In January 2021 there was a sharp increase in traffic (almost 5 times), probably used some methods to promote the page. For example, links from third-party resources.

Organic Keywords

The page gathered about 2K organic keywords, with medium keyword competition.

Referring Domains

The number of referring domains began to grow rapidly almost immediately after publication. The maximum number of domains was in September 2022 — 255 domains.

Key Takeaways

• Screenshots make your page user-friendlier
• Sticky navigation makes your page user-friendly

11. Stripe’s Documentation

Stripe’s pillar page is an invaluable resource for those wishing to understand and integrate Stripe into their payment systems. This documentation page serves as a pillar page, providing comprehensive guides, tutorials, and reference materials to help developers get the most out of their Stripe integration.

How Does Stripe Use Its Pillar Page?

Stripe uses his pillar page to close all questions from current users and those who are just thinking about buying the product.

In this way, the documentation page becomes part of the sales funnel. But it serves not only as a lead generator, but also for onboarding those who have already purchased access to the platform.

Why Stripe’s Page Is a Good Example to Follow

A great example of good product team work is the library of ready-made step-by-step solutions for product functionality. This always builds customer trust and increases the chance of a purchase. By clicking on the links, you get to the step-by-step instructions on how to perform the action you need

I also like the clear and convenient product menu. After clicking the link, you get to the product page, which also has step-by-step solutions, additional information, and links to various guides.

The page has a classic URL structure: https://stripe.com/docs/article-name.

Organic Traffic

Traffic to this page is steadily increasing. Since the page incorporates a whole library of manuals, it has become an excellent generator of organic traffic.

Organic Keywords

According to the keywords, we can see that the traffic on the page is mostly branded. And this is understandable because the page is a documentation for a certain product, hence the keywords will be related to this product.

Referring Domains

The growth in the number of referring domains is directly related to traffic, so the curve of these graphs has a similar image. Except, of course, for the different numerical values.

Key Takeaways

• Keep all the documentation for your product in one place
• Less text, more usability
• A detailed description of the product possibilities increases the purchasing chances

12. Wild We Wander’s DIY Truck Camper Guide

This pillar page on DIY truck campers offers a comprehensive guide to building your own camper using real photos and videos as a visual resource. With this guide, you will be able to create the perfect home away from home tailored to your needs with detailed instructions and tips on how to build a safe, durable and comfortable camper for any budget.

How Does Wild We Wander Use Its Pillar Page?